Social Media Manager at ARS in Memphis, Tennessee

Job Description:

Company Name



ARS-Rescue Rooter



Overview



The Social Media Manager leads and executes data-driven strategies designed to meet annual revenue and profit goals through social media channels. This role focuses on growing brand awareness, engagement, and conversion rates across various platforms, with a strong emphasis on Return on Ad Spend (ROAS) and achieving key business targets. Responsibilities include developing and refining social media strategies, managing account structures, and tracking performance across all brands and branches within the ARS portfolio. This includes tailoring strategies for local brands and individual branches. Other key duties include managing content and promotional calendars, overseeing campaigns, analyzing performance data, and continuously optimizing strategies based on insights. This position collaborates closely with the marketing, PR, and field operations teams to ensure social media efforts align with broader business objectives, delivering consistent messaging and enhancing customer engagement.



Responsibilities




Success Factors:




Leads/Gets Results

• Develop and execute paid social media strategies to deliver measurable results, such as a 10% increase in engagement, 20% boost in organic reach, or a 15% conversion rate from social-driven traffic.


• Conduct regular audits of social media accounts to ensure proper structure, brand alignment, and performance targets are consistently met.


• Build and maintain a social media analytics dashboard for real-time performance tracking and identifying areas for improvement.


• Analyze paid social campaign data weekly to adjust targeting, creative, and messaging, ensuring campaigns meet or exceed ROAS goals.


• Provide monthly reports with performance insights and actionable recommendations to guide leadership decisions.


• Proactively identify new platforms and trends to boost social media revenue by at least 10%.


• Inspire and guide team members to optimize current programs and elevate overall performance.


• Drive alignment and collaboration across teams, ensuring everyone is working towards shared goals.


• Take initiative and bring strategic insights and solutions to company leadership without needing explicit instructions.


• Manage content and offers to align with ARS's seasonal business needs, ensuring both individual branches and brands meet business objectives.

• Build and lead a data-driven social media team, ensuring proficiency in key analytics platforms (e.g., Google Analytics, Hootsuite, Sprout Social) to drive results.


• Foster a culture of accountability by setting clear metrics and tracking individual/team contributions regularly.


• Use data to identify skill gaps and provide coaching, aiming for a 20% improvement in team productivity over 12 months.


• Develop succession plans to maintain high retention rates, keeping turnover below industry standards (< 10%).

• Collaborate with marketing analysts to track daily metrics (e.g., click-through rates, customer acquisition costs, social engagement), using data for tactical adjustments.


• Use predictive analytics to forecast social trends, budget requirements, and ROI for proactive strategy adjustments.


• Implement A/B testing to optimize campaign creative and targeting strategies.


• Conduct root-cause analysis to resolve performance issues and identify opportunities for a 15-20% improvement in KPIs.


• Partner with analysts to assess social media performance daily, identifying trends and growth opportunities.


• Continuously refine social media strategies based on data-driven insights.


• Tackle complex problems with innovative solutions that drive business success.

• Deliver data-driven presentations to senior leadership with clear justifications for strategic changes and resource allocation.


• Ensure all social media communications are aligned with brand messaging, using performance data to optimize tone, format, and platform choice.


• Foster cross-functional alignment by demonstrating how social media efforts support broader marketing and revenue goals with data-backed strategies.

• 
  Education - bachelor's degree in marketing, Communications, or a related field.


• 
  Work Experience - 5+ years of experience in social media marketing, including 2 years in a leadership role, preferably in home services or consumer-facing industries. Experience growing brand presence and delivering on key business targets like revenue and engagement.


• 
  Paid Campaign Management - Proven success in managing paid social media campaigns, optimizing ads, and achieving measurable results.


• 
  Collaboration - Experience working closely with teams like IT, finance, sales, and customer service to align social media with overall business goals.


• 
  Project & Crisis Management - Strong organizational skills to manage multiple campaigns and the ability to handle crisis communication on social media.

• Experience in the home services or adjacent industry.


• Certifications in social media or digital marketing (e.g., Facebook Blueprint, Google Ads).


• Experience with influencer marketing and marketing automation tools (e.g., HubSpot).

• Position is onsite in Memphis, TN


• Monthly and quarterly out of town travel to meet with marketing leadership, partners, and field team(s)


• Able to sit or stand for long periods of time