Case Status recently ranked 430 on the INC 5000 fastest growing companies and received our Certification from Great Places to Work for 24/25. We are a venture-backed tech startup based out of beautiful Charleston, SC. With a total market opportunity of almost $9B, we've been making big waves in the legal industry by enabling our customers to provide their clients with real-time case status communications, proprietary progress tracking, smart scheduling, a custom legal NPS system, and more. We are completely transforming how law firms interact with their clients through a combination of cutting-edge software, AI technology, innovative solutions, and a bunch of really "rad" people.
What do we mean by "rad"? You must not be from the 80s! Here's what it means to be RAD at Case Status:
Radically Disruptive - We make a point to go above and beyond in everything we do. Through creativity, diligence, and clear expectations, we proactively challenge the status quo, embrace failure, and adapt when necessary for the greater good of the mission.
Actively Curious - Making an impact on our customers and their clients matters deeply to us. We value humility and solve for others first. When we are faced with challenges, we desire to delight our customers at every chance. We are curious in our approach, humble in our execution, and confident in our vision.
Dedicated to our Team - Being fully committed means being dependable, taking responsibility for challenges, sharing accolades widely, and checking our egos at the door. We value a strong culture and contribute to its success by taking care of each other; growing professionally, and celebrating our accomplishments.
We're not just on a mission to transform the legal industry (or bring the word "rad" back to the mainstream, that's just a bonus). We're on a mission to help every legal firm profoundly improve their client experience. We want to help every client have a 5-star experience with their attorney. Because every customer is important to us, and so every client matters.
Learn more about what it means to be RAD: https://www.youtube.com/watch?v=iKD-F7GkRuU
Job Overview:
As the Director of Growth Marketing at Case Status, you will be responsible for driving customer acquisition and revenue retention through innovative and data-driven marketing strategies. You will play a crucial role in expanding our market presence, driving revenue growth, and positioning Case Status as the go-to platform for client experience in the legal industry. This is a high-impact role that requires a deep understanding of digital marketing, lead generation, and customer lifecycle management.
Key Responsibilities:
Strategic Growth Planning and Forecasting: Develop and execute a comprehensive growth marketing strategy and GTM that supports revenue and pipeline growth targets
Demand Generation: Responsible for and Leading inbound and outbound marketing efforts, including all aspects of lead generation including but not limited to email marketing, syndication, affiliate marketing, paid media, and social media to generate qualified leads and increase conversion rates.
Performance Marketing: Manage performance marketing channels to optimize for ROI, working with advertising platforms like Google Ads, LinkedIn, and Facebook.
Data-Driven Decision Making: Utilize analytics tools (Google Analytics, HubSpot, etc.) to monitor campaign performance, generate insights, and make informed decisions to drive growth. Assist in the creation of the content and reports to support the CMO in communicating the story of our growth performance to the CEO and Board
Customer Marketing: Assist in the growth and optimization of the Customer Channel for referrals and upgrades
Partner Marketing: Assist in the growth and development of marketing in our partner ecosystem
Collaborative Leadership: Work closely with cross-functional teams including product, sales, and customer success to align marketing initiatives with company goals.
Growth Experiments: Design and execute A/B tests and growth experiments to identify new opportunities for growth and scaling. All must include measurable goals and data to support success and failures
Brand Positioning: Strengthen Case Status's market positioning by enhancing brand awareness and authority in the legal tech space.
Budget Management: Assist the CMO with creation and management of the Growth marketing budgets, ensuring resources are allocated efficiently for maximum impact.
Content Marketing: Collaborate with the content team to create compelling content that drives engagement and supports demand-generation efforts.
SEO and SEM: Oversee SEO and SEM strategies to increase organic and paid search visibility.
Qualifications:
Required Experience: 10+ years of experience in growth or demand marketing in SaaS or Software is a must, Strongly preferred with some working for a legal technology company.
Education: Bachelor's degree in Marketing, Business, or a related field. MBA or advanced degree is a strong plus.
Skills:
Proven track record of developing and executing successful growth strategies and growth hacking.
Strong hands-on understanding of digital marketing channels and tactics.
Proficiency in marketing automation tools, CRM systems, and analytics platforms.
Excellent analytical skills with the ability to work with and interpret data and make data-driven decisions and use data to explain successes and failures
Hands-on style with a proven track record of developing and executing successful ABM strategies
Extensive experience with marketing to technical laggards
Expertise in multi-channel marketing, including paid advertising, content marketing, social media, email marketing, and events
Experience with account segmentation and persona-based marketing
Strong leadership and team management skills, with the potential to oversee individuals in the future
Excellent communication and collaboration skills, including executive comms
Leadership experience with the ability to inspire and motivate a team.
Some experience with Marketing Operations a plus
Attributes:
Strategic thinker with a results-oriented mindset.
Highly organized and detail-oriented.
Ability to thrive in a fast-paced, dynamic environment.
Innovative and creative problem solver.
Not afraid to get your hands dirty and collaborate
Some travel may be required to a few tradeshows or events
Where:
Case Status is based in Charleston, SC. The candidate must be in-office 2 days per week at minimum. This is a hybrid role, although the expectation is that the candidate will be in the office more often until the ramp period is over and has demonstrated proficiency in the role. There is not a relocation package for this role.
Benefits:
We firmly believe that investing in our employees' well-being and empowering them through a competitive total rewards philosophy is the only way to go.
Some of our perks include:
Unlimited PTO (with manager approval and after a short period of employment)
Leading Medical, Dental, and Vision Plans with HSA options and 24/7 EAP
Matching 401(k) contribution program after 3 months of employment
Ownership in Case Status through its stock option plan
Quarterly recharge days, extended holiday PTO, and more