Rigle is a brand accelerator helping global brands accelerate their growth across all marketplaces. As we continue to expand, we are seeking a talented Director of Influencer Marketing to lead our efforts in creating demand and driving trends.
Position Overview:
The Director of Influencer Marketing will play a crucial role in Rigle's growth by leading our influencer marketing campaigns from conception to execution. This individual will be responsible for developing and executing influencer strategies that effectively generate demand, create trends, and elevate brand awareness for the brands we represent. You will work closely with brand owners, marketing teams, and influencers to build partnerships that align with business goals and resonate with target audiences.
Key Responsibilities:
Develop and execute comprehensive influencer marketing strategies to drive demand and build brand awareness.
Identify and build relationships with key influencers across multiple platforms, with a focus on beauty and lifestyle verticals.
Oversee influencer campaign execution from start to finish, ensuring seamless communication, content alignment, and successful delivery.
Collaborate with the marketing and sales teams to align influencer marketing efforts with overall business objectives and product launches.
Monitor and analyze the performance of influencer campaigns, using data-driven insights to optimize future strategies.
Stay current with industry trends, emerging platforms, and influencer best practices to maintain a competitive edge.
Negotiate contracts, manage budgets, and ensure timely payments to influencers.
Build and maintain a network of influencers who are a strong fit for the brands Rigle represents.
Spearhead the creation of content that generates trends, ensuring a strong impact on social media and beyond.
Qualifications:
Bachelor's degree in Marketing, Communications, or a related field.
5+ years of experience in influencer marketing, with a proven track record of leading successful campaigns.
Strong understanding of social media platforms, particularly Instagram, TikTok, YouTube, and emerging channels.
Experience in the beauty industry is highly preferred.
Excellent communication, negotiation, and relationship-building skills.
Ability to work in a fast-paced environment and manage multiple projects simultaneously.
Strong analytical skills, with the ability to interpret data and derive actionable insights.
Creative mindset with the ability to generate trendsetting content ideas.
What We Offer:
Competitive salary and benefits package.
Opportunity to work in a dynamic and growing company with a focus on innovation.
Flexible work environment with opportunities for professional growth.
The chance to make a significant impact on the success of leading beauty brands in the U.S. market.