Marketing Manager at PPC PARTNERS in New Berlin, Wisconsin

Job Description:

The Marketing Manager will be responsible for developing, implementing, and executing strategic marketing plans for Pieper Electric in order to win work, attract potential customers and retain existing ones. This role will manage a marketing team and work closely with other departments to ensure all marketing activities align with company objectives.


Key Responsibilities:

• Strategy Development: Develop and implement comprehensive marketing strategies that align with business goals and objectives.


• Campaign Management: Plan, execute, and oversee marketing campaigns across various channels, including digital, print, and social media.


• Brand Management: Ensure consistent brand messaging and visual identity across all marketing materials and channels.


• Team Leadership: Manage and mentor a marketing team, fostering a collaborative and high-performance culture.


• Budget Management: Develop and manage the marketing budget, ensuring cost-effective use of resources.


• Analytics and Reporting: Track and analyze the performance of marketing campaigns, using data to optimize future marketing efforts and report on ROI.


• Collaboration: Work closely with the sales team, product development, and other departments to support business objectives and ensure alignment of marketing strategies.


• Content Creation: Oversee the creation of engaging content for various marketing channels, including blogs, social media, newsletters, and press releases.


• Public Relations: Manage public relations activities, including media relations, press releases, and crisis communication.