Principal Market Development Manager - Visualase at Medtronic in Minneapolis, Minnesota

Job Description:

At Medtronic you can begin a life-long career of exploration and innovation, while helping champion healthcare access and equity for all. You'll lead with purpose, breaking down barriers to innovation in a more connected, compassionate world.

A Day in the Life

Careers that Change Lives

Visualase is a minimally invasive Laser Interstitial Thermal Therapy (LITT) solution utilized in patients with Epilepsy or Brain Tumor. The Visualase business is going through an exciting time of growth and is getting ready to commercialize cutting-edge platform innovations. We are looking to accelerate our business growth and bring this life-changing therapy to more patients across the world.

To that end, we are looking for a strategic Principal Market Development Manager responsible for market development. The scope would include market assessments, therapy awareness programs, referral channel development, patient and digital marketing. Ideal candidate would have ability to create Visualase market development strategy and partner with cross-functional teams to execute on this strategy. This role would report into the Visualase business leader.

Responsibilities may include the following and other duties may be assigned.

• Conduct market and care pathway assessments to identify opportunities


• Identify and assess market opportunities and trends to drive product growth and adoption.


• Develop and implement strategies for market penetration, working closely with sales, marketing, and product teams.


• Accelerate referral pathways and execute patient marketing programs


• Maintain strong digital presence for therapy awareness and education


• Build and maintain strategic partnerships with key opinion leaders (KOLs), hospitals, and healthcare professionals to enhance product visibility.


• Collaborate with the marketing team to execute campaigns, promotional materials, and educational programs aimed at enhancing product awareness.


• Track and report on key metrics (KPIs) related to market development, including sales growth, market share, and product adoption.


• Participate in conferences, seminars, and events to promote the company's brand and establish a strong presence in the medical community.

Must Have: Minimum Requirements

• Bachelors degree with 10 years of relevant experience in market development, business strategy, or product marketing or an advanced degree with 8 years relevant experience in market development, business strategy, or product marketing

Nice to Have

• MBA or an advanced degree in the field of medical / healthcare / business


• Knowledge of medical device industry practices, techniques, and standards (e.g., role of clinical trials, reimbursement landscape)


• Proven track record of successfully developing and executing market development strategies.


• Strong analytical and strategic thinking skills.


• Experience building relationships with key customers, physicians / KOLs


• Proven ability to achieve strategic initiatives across a matrixed organization


• Excellent presentation and storytelling skills


• Experience working in a fast paced, global organization

Physical Job Requirements

The above statements are intended to describe the general nature and level of work being performed by employees assigned to this position, but they are not an exhaustive list of all the required responsibilities and skills of this position.

The physical demands described within the Responsibilities section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. For Office Roles: While performing the duties of this job, the employee is regularly required to be independently mobile. The employee is also required to interact with a computer, and communicate with peers and co-workers. Contact your manager or local HR to understand the Work Conditions and Physical requirements that may be specific to each role.

Benefits & Compensation

Medtronic offers a competitive Salary and flexible Benefits Package
A commitment to our employees lives at the core of our values. We recognize their contributions. They share in the success they help to create. We offer a wide range of benefits, resources, and competitive compensation plans designed to support you at every career and life stage.

Salary ranges for U.S (excl. PR) locations (USD):$161,600.00 - $242,400.00

This position is eligible for a short-term incentive called the Medtronic Incentive Plan (MIP).

The base salary range is applicable across the United States, excluding Puerto Rico and specific locations in California. The offered rate complies with federal and local regulations and may vary based on factors such as experience, certification/education, market conditions, and location. Compensation and benefits information pertains solely to candidates hired within the United States (local market compensation and benefits will apply for others).

Medtronic benefits and compensation plans

About Medtronic

We lead global healthcare technology and boldly attack the most challenging health problems facing humanity by searching out and finding solutions.
Our Mission - to alleviate pain, restore health, and extend life - unites a global team of 90,000+ passionate people.
We are engineers at heart- putting ambitious ideas to work to generate real solutions for real people. From the R&D lab, to the factory floor, to the conference room, every one of us experiments, creates, builds, improves and solves. We have the talent, diverse perspectives, and guts to engineer the extraordinary.

Learn more about our business, mission, and our commitment to diversity here .

It is the policy of Medtronic to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Medtronic will provide reasonable accommodations for qualified individuals with disabilities.

At Medtronic, most positions are posted on our career site for 3-7 days.