Posted in Other 30+ days ago.
Type: Full time
Vaccines is the only place in Pfizer where you can contribute to patients in a way like no other - you can prevent sickness and disease. This is at the heart of what drives us every day and it brings us great #Joy. It is a remarkable time to be part of Pfizer's US Vaccines business as it expands on its mission of preventing disease and improving public health, with the ongoing launch of ABRYSVO for the prevention of respiratory syncytial (RSV) virus in older adults.
RSV is a common respiratory virus that affects the lungs and airways and can be serious, especially for infants and older adults. RSV is highly contagious and can potentially lead to serious consequences in older adults. Each year, it is estimated that up to 160,000 older adults are hospitalized and up to 10,000 of them die in the U.S. due to RSV. In 2023, Pfizer's RSV vaccine, Abrysvo, was approved to prevent this devastating disease. Recognizing the impact Abrysvo can have on public health and as a priority brand for the organization, our attention now turns to establishing market leadership and rapid uptake in a highly dynamic and competitive market. Educating HCPs on the significant burden of RSV and the importance of RSV protection with ABRYSVO will be instrumental to gaining RSV leadership.
Reporting to the Senior Director, HCP/MedEd Team Lead, the ABRYSVO US Older Adult HCP Marketing Director will play a critical role in leading brand campaign/messaging evolution strategy, brand omnichannel strategy and enhancing HCP experience to achieve the brand goals.
This position is a high-visibility and exciting opportunity to join a critical brand for the vaccines portfolio as well as develop key marketing capabilities including insight discovery, product positioning, strategic and analytical thinking to lead branded campaign messaging and omnichannel strategies in the HCP channel.
ROLE RESPONSIBILITIES
The ABRYSVO Older Adult Director, HCP Marketing will be accountable for proactively generating customer insights and translating them into meaningful strategies that maximize HCP engagement and asset growth. Specific responsibilities include but are not limited to:
Branded Campaign Evolution & Messaging Strategy
Omni-Channel Strategy
BASIC QUALIFICATIONS
PREFERRED QUALIFICATIONS
Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.
Other Job Details:
The annual base salary for this position ranges from $161,600.00 to $269,400.00. In addition, this position is eligible for participation in Pfizer's Global Performance Plan with a bonus target of 20.0% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life's moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site - U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States.
Relocation assistance may be available based on business needs and/or eligibility.
Sunshine Act
Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider's name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.
EEO & Employment Eligibility
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States.
Marketing and Market Research
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