Marketing Coordinator at Westmor Industries in Morris, Minnesota

Job Description:

Company Description



Westmor Industries is a division of Superior Industries. We engineer, manufacture, and provide in-field services for fuel-handling equipment. Our guiding Core Values are Strong Work Ethic, Integrity, Long-Term Relationships, Serving Others, and Culture of Opportunity!



Job Description



A Marketing Coordinator is responsible for completing the following duties:

• Support Westmor's branding and marketing efforts with an emphasis on the support and coordination of marketing projects and campaigns to aid in sales efforts


• Research and develop projects and campaigns that support entrance into new markets and product launch efforts


• Research advertising trends in our markets to inform campaign efforts


• Support the development and execution of social media and digital marketing plans


• Develop and create content as required for marketing projects and campaigns


• Monitor analytics to ensure the success of marketing projects and campaigns


• Oversee Westmor's ad placement schedule including: placement planning, ad development and execution


• Assist with purchasing and inventory of branded promotional items and clothing programs, keeping a ready supply to support marketing and sales efforts


• Assist in coordination of company events and customer training events that support current sales and marketing initiatives


• Assist with the organization, maintenance and storage of marketing assets including trade show booth materials, AV equipment, graphics, tools and display products


• Assist with lead capture and sales coordination follow-up protocols


• Create marketing material/literature


• Maintain sales playbook portal


• Maintain budgets, track expenses and report on results of marketing projects, campaigns and activities


• Support day-to-day marketing operations


• Other duties as assigned

• Weekly paycheck


• Medical insurance - Covers 75% of premiums


• Dental and vision insurance


• Company paid life insurance


• 401K retirement account with 5% company match


• On the spot bonuses up to $100

• 1-2 years of marketing or advertising experience


• Strong and proven project management skills


• Strong written and oral communication skills


• Proven creativity


• Understanding of brand development


• Experience in building marketing campaigns and event planning


• General knowledge or experience in graphic design a plus


• Experience in a manufacturing-related field is preferred

• Embrace Core Values: Serving Others, High Integrity, Strong Work Ethic, Culture of Opportunity & Long-Term Relationships


• Attention to detail


• Willingness to help out where needed