This position will identify and translate customer needs into product specifications and marketing collateral. This position will also leverage market data for insightful portfolio decisions and be responsible for full product lifecycle management. In addition to supporting the product development team, this position will collaborate seamlessly with cross-functional teams to ensure the portfolio's success.
Essential Functions and Duties
Market Analysis
Direct qualitative and quantitative market research to identify market needs and opportunities that RNI can deliver against.
Collaborate with FFF Commercial team to direct and lead customer interviews/observations to capture Voice of the Customer, develop insights, and inform the product roadmap.
Monitor competitive landscape and market trends.
Understand competitive, emerging, and complementary technology and provides relevant reports on its impact to RNI's product lines.
Define the customers, market opportunity, and go-to-market approach.
Roadmap Development
Create the product roadmap and release milestones in alignment with the company's long-term objectives.
Develop business justification for recommendations and gain alignment across key stakeholders on project prioritization.
Utilize knowledge of competition, market segments, and product potential to identify and propose new opportunities.
Product Development
Prepare and present business case, product definition, pricing, sales forecast, feature/benefits, etc. at Stage-Gate meetings.
Direct definition of next-generation products and services aligned with customer needs and company's long-term targets.
Create User Needs and Marketing Requirements document that incorporates features/benefits.
Provide input to the product development team on behalf of the customer during design and development meetings.
Work with Engineering, Software Development, Operations, Technology Services, and Manufacturing in a cross functional team environment to successfully execute the project goals and objectives. Facilitate tradeoff discussions with design teams while keeping the needs of the customer and the business in mind.
Secure market input to improve and enhance products from post-launch customer feedback.
Product Commercialization & Go-To-Market
Establish product positioning, messaging, and pricing.
Partner with FFF team members to develop and implement specific product launch activities.
Develop and refine marketing collateral.
Direct marketing spend to optimize commercial impact.
Support of selling and training activities through field training, field visits, manufacturer visits, etc.
Adheres specifically to all company policies and procedures, Federal and State regulations, and laws.
Display dedication to position responsibilities and achieve assigned goals and objectives.
Always represent the Company in a professional manner and appearance.
Understand and internalize the Company's purpose,
Display loyalty to the Company and its organizational values.
Display enthusiasm and dedication to learning how to be more effective on the job and share knowledge with others.
Work effectively with co-workers, internal and external customers and others by sharing ideas in a constructive and positive manner; listen to and objectively consider ideas and suggestions from others; keep commitments; keep others informed of work progress, timetables, and issues; address problems and issues constructively to find mutually acceptable and practical business solutions; address others by name, title, or other respectful identifier, and respect the diversity of our work force in actions, words, and deeds.
Comply with the policies and procedures stated in the Injury and Illness Prevention Program by always working in a safe manner and immediately reporting any injury, safety hazard, or program violation.
Ensure conduct is consistent with all Compliance Program Policies and procedures when engaging in any activity on behalf of the company. Immediately report any concerns or violations.
Other duties as assigned.
Qualifications
Education, Knowledge, Skills, and Experience
Required Education:
Bachelor's Degree in a related field.
Master of business administration or advanced degree preferred.
Required Knowledge:
General knowledge of advanced concepts, practices and procedures related to product management and development.
Preferred Knowledge:
Software development lifecycle and agile management tools.
Required Experience:
At least fifteen (15) years of experience in product management, sales, marketing or related engineering.
At least ten (10) years' experience managing people and leading teams.
Preferred Experience:
Prior experience in Ophthalmology and/or Dermatology.
Pharmaceutical or medical device industry experience.
Required Skills:
Ability to understand market and technology trends and regularly educate the organization on these existing and emerging technologies.
Capacity for strategic thinking, project planning and project management.
Good communication (oral and written), presentation and interpersonal skills. Communicates technical expertise with confidence one-on-one and in front of groups.
Strong analytical skills with the ability to define problems, collect data, establish facts, and draw valid conclusions.
Strong computer skills, including MS Office Suite and database and project management software.
Ability to work independently with a focus on detail and execution.
Capable of understanding and effectively communicating complex product concepts and scientific information in layman terms.
Effective team leadership, interpersonal and delegation skills.
Ability to manage several complex projects in parallel.
Physical requirements
Vision, hearing, speech, movements requiring the use of wrists, hands and/or fingers. Must have the ability to view a computer screen for prolonged periods and the ability to sit for extended periods. Must have the ability to work the hours and days required to complete the essential functions of the position, as scheduled. The employee occasionally lifts to 20 lbs. and occasionally kneels and bends. Must have the ability to travel occasionally. Working condition include normal office setting.
Mental Demands
Learning, thinking, concentration and the ability to work under pressure, particularly during busy times. Must be able to pay close attention to detail and be able to work as a member of a team to ensure excellent customer service. Must have the ability to interact effectively with co-workers and customers, and exercise self-control and diplomacy in customer and employee relations' situations. Must have the ability to exercise discretion as well as appropriate judgments when necessary. Must be proactive in finding solutions.
Direct Reports
No
EEO/AAP Statement
FFF Enterprises/Nufactor is an equal opportunity employer to all and prohibits discrimination and harassment based on the following characteristics: race, color, caste, religion, religious creed (including religious dress and grooming practices), national origin, ancestry, citizenship, physical or mental disability, medical condition (including cancer and genetic conditions), genetic information, marital status, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), gender, gender identity, gender expression, age (40 years and over), sexual orientation, veteran or military status, medical leave or other types of protected leave (requesting or approved for leave under the Family and Medical Leave Act or any state protected leaves), domestic violence victim status, political affiliation, reproductive health decision-making, and any other characteristic protected by state or federal anti-discrimination law covering employment. These categories are defined according to Government Code section 12920. The Company prohibits unlawful discrimination based on the perception that anyone has any of those characteristics or is associated with a person who has or is perceived as having any of those characteristics.