Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.
Job Summary
We are seeking entrepreneurial and creative individuals to help build an in-house advertising and communications function for our Xfinity products and services. The in-house agency will be primarily based in New York City. This group will produce creative content for all channels including TV, digital, social, radio, in-store, print as well as extensive video production for various on-line and in-house needs. This is a unique opportunity to work in a start-up environment within a Fortune 50 company with an award-winning brand and culture.
Xfinity is BrandZ's 2019 #20 most valuable global brand and Comcast NBCUniversal was named one of the 2019 FORTUNE "Best Big Companies to Work For," ranking #3 on the inaugural list. Comcast NBCUniversal has also been recognized on the Best Workplaces for Women, Parents, Diversity, and Millennials lists.
As a Sr. Analyst of Marketing & Creative Technologies, you will be responsible for supporting the Xfinity Marketing and Creative Technologies team by ensuring workflows are efficiently being managed through our different tools and platforms, specifically around work management, facilitating discussions, auditing for compliance, and supporting leadership and staff with day-to-day operational needs.
Job Description
Most Days You:
Technology Integration: Oversee the integration of advanced marketing technologies and tools, such as marketing automation platforms, content supply chain systems, and data analytics solutions, to enhance campaign effectiveness.
Creative Strategy Development: Collaborate with creative teams to develop innovative marketing strategies that leverage emerging technologies to engage target audiences and drive brand awareness.
Campaign Management: Plan, execute, and manage digital marketing campaigns across various channels, including social media, email, and web, ensuring alignment with overall marketing goals and objectives.
Compliance and Onboarding: Audit existing systems and net new platforms to ensure compliance within Comcast network.
Technology Trend Monitoring: Stay updated with the latest trends and advancements in marketing technologies and creative tools and evaluate their potential impact on the company's marketing strategies.
Cross-Functional Collaboration: Work closely with other departments, such as IT, sales, and product development, to ensure cohesive execution of marketing strategies and technology solutions.
Budget Management: Develop and manage the budget for marketing technology initiatives and creative projects, ensuring cost-effective solutions and adherence to financial constraints.
Vendor and Tool Evaluation: Assess and select marketing technology vendors and tools, negotiating contracts and managing relationships to ensure they meet the company's needs and performance standards.
Team Leadership and Development: Lead and mentor a team of marketing technologists and creative professionals, fostering a collaborative environment and supporting their professional growth.
Innovation and Problem Solving: Drive innovation in marketing technology and creative processes by identifying and implementing new tools and methodologies that enhance campaign effectiveness and operational efficiency.
You Bring:
7+ years relevant experience, with media and entertainment experience highly preferred
Bachelor's degree or equivalent in operations management, business administration, or related field
Ability to identify, manage, and help mitigate issues and risks
Highly organized and ability to multitask effectively
Excellent communication skills
Familiarity with business and financial principles
The Ideal Match:
Experience with SaaS or CMS systems a plus
Experience with Figma, Microsoft O365, Adobe Experience Cloud, Adobe Creative Cloud a plus
Strong IT skills, including database development
An attitude that is proactive, analytical, and organized
Excellent communication skills
Excellent written and verbal communication skills
Proven ability to excel in a fast-paced environment
Employees at all levels are expected to:
Understand our Operating Principles; make them the guidelines for how you do your job.
Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
Win as a team - make big things happen by working together and being open to new ideas.
Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
Drive results and growth.
Respect and promote inclusion & diversity.
Do what's right for each other, our customers, investors and our communities.
Disclaimer:
This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.
Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.
Comcast intends to offer the selected candidate base pay within this range, dependent on job-related, non-discriminatory factors such as experience. The application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later.
Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality - to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.
Education
Bachelor's Degree
While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.