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Job Summary
What we're looking for:
The Xfinity Brand Strategy team's mission is to build strategy that positions Xfinity as the brand that connects people to more of what they love through consistent actions, identity and messaging across all channels, functions and touchpoints. Through brand strategy, identity, positioning, messaging, and planning, we ensure clear and consistent understanding of the role of the Xfinity brand in peoples' lives among employees, partners and consumers. We are a key partner and input to all areas of the organization, uniquely positioned at the intersection of our product experience, business imperatives, and marketing communications.
We are seeking a Manager, Brand Strategy reporting to the Director, Brand Strategy to be responsible for end-to-end ownership of competitive positioning, superiority messaging and claims for Xfinity products and features. This role will work closely with the business, engineers, competitive marketing and insights to translate product superiority into simple, clear and compelling benefit-led messaging. The ideal candidate will be a creative thinker with technical acumen and an interest in technology, A self-starter, an excellent communicator, driven by a genuine curiosity and passion for building brands people care about.
Job Description
Key Responsibilities:
Develop, test and maintain competitive claims across all lines of business
Manage relationships with 3rd party partners to create, validate and deploy new claims
Research and surface competitor news and insights relevant to claim creation or defense
Be a subject matter expert for all products including insight, technical understanding and RTBs
Use product & consumer insights to develop competitive positioning and superiority messaging for Xfinity brands and go-to-market initiatives
Understand competitive messaging needs of various stakeholders and influence / drive alignment across the business
Develop and manage research briefs to support marketing organization, delivering insights to inform competitive messaging and strategy
Partner with engineers and product management to understand the technical specifications of our products and the related customer benefits
Highly collaborative role that requires a unique blend of soft and hard skills, including analytics and research synthesis, technical knowledge, excellent writing and communication skills, and understanding of marketing planning and strategy
What you'll need:
Strong partnership and collaboration skills
Passion for marketing and communications
Proactive thinker and action taker - Join the dots; spot the gaps, bring new ideas and opportunities to the table; identify new challenges to be solved
Ability to synthesize and translate insights and data into consumer messaging
Comfortable presenting at C-suite level
Obsessive attention to detail
Impeccable written and verbal communication, must be a master of presentation applications (PowerPoint)
Self-starter with agility and flexibility to adapt to changing requests in a fast-paced environment
Follows through to ensure that deadlines are met and deliverables meet specifications.
Coordinates multiple priorities while meeting simultaneous deadlines.
Consistent exercise of independent judgment and discretion in matters of significance.
Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.
Other duties and responsibilities as assigned.
Employees at all levels are expected to:
Understand our Operating Principles; make them the guidelines for how you do your job.
Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
Win as a team - make big things happen by working together and being open to new ideas.
Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
Drive results and growth.
Respect and promote inclusion & diversity.
Do what's right for each other, our customers, investors and our communities.
Disclaimer:
This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.
Comcast is an EOE/Veterans/Disabled/LGBT employer.
Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.
Skills:
Presenting to Groups; Business; Brand Strategy
Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality - to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.
Education
Bachelor's Degree
While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.