Senior Director of Consumer Marketing at Sanofi in Cambridge, Massachusetts

Job Description:

Job Title: Senior Director of Consumer Marketing



Location: Cambridge, MA (2-3 days on-site per week required)


About the job


Are you ready to share the future of medicine? The race is on to speed up drug discovery and development to find answers for patients and their families. Your skills could be critical in helping our teams accelerate progress. Join our Neurology team as a Sr. Director, Consumer Marketing to make a difference in the lives of patients, families, and communities impacted by neurological disorders.


We are an innovate global healthcare company, committed to transforming the lives of people with immune challenges, rare disease and blood disorders, cancers, and neurological disorders. From R&D, to sales, our talented teams work together, revolutionizing treatment, continually improving products, understanding unmet needs, and progress to make a real impact on the millions of patients around the world.



About you



Competencies and expectations associated with this role include but are not limited to the following:

• Develop strategic direction for US tolebrutinib consumer team focusing on acquisition and retention strategy, execution, alignment and partnership with cross-functional teams (including global marketing, HCP marketing and Patient Support Services).
  
  


• Ensure smart spending and optimize resource allocation for consumer marketing efforts.
  
  


• Lead the development of consumer competitive strategy to address current and future competitors.
  
  


• Key strategic partner with HCP marketing, US medical, global marketing, field teams, advocacy and Patient Support Services team to ensure appropriate and compliant strategic alignment, collaboration and executional excellence.
  
  


• Accountable for agency relationships to drive value, innovation, and impact to support consumer strategy, while maintaining a critical lens on spend.
  
  


• Clearly communicate and champion tolebrutinib brand strategy with key stakeholders internally and externally.
  
  


• Encourage innovation, embrace a culture of thoughtful risk taking, champion simplification and make critical decisions to simplify and create efficiencies.
  
  

About you

• 7+ years' experience in product/brand management, and/or strategic marketing in the pharmaceutical or biopharmaceutical industries.


• Strong knowledge of Patient Support Services


• Strong strategic planning and project management skills.


• Experience managing an advertising agency and related budgets.


• Passionate, confident, articulate, and comfortable in a team environment.


• US pharmaceutical marketing and/or launch experience preferred.


• Experience with specialty products preferred.


• Excellent organizational, interpersonal, presentation and communication skills with the ability to communicate and present to different levels in the organization.


• Work effectively within the established corporate and industry compliance guidelines.


• Strategic thinking and prioritizing capacity.


• Analytic and synthesis capacity with the ability to understand, simplify and communicate effectively with others.


• Strong understanding of marketing trends and innovation.


• Strong ability to interpret insights and provide optimization recommendations based on insights.


• Demonstrated ability to understand and anticipate customer needs (internal and/or external).

Soft and technical skills

• Demonstrates emotional intelligence by seeking to understand before reacting.


• Ability to think creatively and lead innovative projects.


• Performance orientation and ability to drive, work and deliver along agreed timelines.


• Ability to lead cross functional stakeholders (i.e., market research, PRB, digital, training, marketing) and coordinate across teams to ensure projects continue to move forward.


• Team oriented and willingness to go the extra mile.


• Readiness to travel (up to 30% of the time).

Education:

• BS/BA required

Why Choose Us?

• Bring the miracles of science to life alongside a supportive, future-focused team.
  
  


• Discover endless opportunities to grow your talent and drive your career, whether it's through a promotion or lateral move, at home or internationally.
  
  


• Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.
  
  


• Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks' gender-neutral parental leave.
  
  

Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.


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