Experience: • Proven ability in understanding key analytics topics related to adobe analytics such as evars. • Expertise in product string tracking and in general complex Adobe concepts such as data sources • Ability to work independently to meet multiple project deadlines; handle multiple tasks - switching priorities and focus as needed • Ability to learn new software and concepts quickly; ability to learn and adapt to evolving conditions and fluid requirements
Responsibilities: • Deliver insights, manage and support site optimization efforts using CJA, Adobe
Analytics, Test & Target, and Adobe Launch; proactively analyze brands for areas of
opportunities and actionable recommendations • Work with internal stakeholders to establish KPIs and related metrics for new products,
site enhancements and site redesigns • Provide strategic recommendations and support to business, marketing, IT, and UX
initiatives that involve testing; provide business case support for web/mobile app
projects related to digital analytics
Skills: • Experience with CJA, AEP, and/or Google Analytics is a huge plus but not a substitute
for the required Adobe Analytics experience. • Nice to have: ability to code and implement in Adobe Launch (ability to write Javascript
and basic HTML)
Requirements: • Minimum 4+ years in digital analytics (3+ being with Adobe Analytics ) with ideally 3-5+
years of combined experience in digital analytics, consulting, web/mobile app analytics,
metrics, and optimization based on analytics, however candidates with a strong and
provable analytics passion of any experience level will be considered.
Education: • Bachelor's degree required - emphasis on business analysis, data, project management, marketing, communications, or information systems • Master's Degree heavily preferred in business administration, analytics, or marketing