Join our Integrated Marketing Communications team as a Data Analyst Intern, where you'll support marketing strategies by researching demographic data, organizing datasets, and segmenting audiences. This internship provides hands-on experience in data analysis, offering valuable insights into its application in real-world marketing scenarios.
Key Responsibilities:
Research and gather demographic data relevant to target audiences.
Clean and organize existing datasets, ensuring accuracy and consistency.
Segment audiences based on demographic data, behaviors, and preferences.
Use data analysis tools to extract meaningful insights and present findings.
Create reports and visualizations to communicate data findings effectively.
Assist in developing dashboards to track KPIs related to audience engagement and campaign effectiveness.
Qualifications:
Pursuing a bachelor's degree in Computer Science, Statistics, Business, or Marketing.
Strong analytical skills with the ability to interpret complex datasets.
Proficiency in data analysis tools like Excel, Google Analytics, SQL, or similar.
Familiarity with visualization tools (e.g., Power BI) is a plus.
Effective written and verbal communication skills.
Ability to work independently and as part of a team.