As the Director of Marketing at UJV, your mission is to strengthen our brand and accelerate growth by showcasing what makes UJV unique. You'll lead the charge in creating and executing strategies that not only tell our story but also resonate with our audience across all channels. Your role will encompass branding, strategic marketing, and creating content that highlights the UJV difference.
The UJV Difference
We enhance the experience of booking travel for our travel advisor clients. As the leading luxury B2B travel distribution network of five-star curated experiences, we focus on creating deep and lasting relationships with our clients and partners, with a relentless focus and commitment to service-level excellence. Our curated collection features the most sought-after hotels and resorts worldwide, and our best-in-class reservation and concierge team is committed to delivering an extraordinary booking experience that stands out in the B2B travel landscape.
Key Responsibilities:
Team Leadership and Development: Build and lead a high-performing marketing team, serving as the leader, manager, and accountability partner (LMA) for the department. You will foster a collaborative environment, set clear expectations, and ensure your team has the support and resources needed to excel.
Co-Op Marketing Growth: Elevate UJV's co-op marketing program to exceed 40% YoY growth metrics by developing and implementing effective strategies that drive growth and strengthen partner relationships.
Enhance Product Marketing Initiatives: Craft product-focused marketing initiatives to support enhanced conversion of sales by driving new client acquisition and growing the lifetime value of existing clients through the delivery of functional marketing tools and resources for internal and external customers
Webinar Promotion: Collaborate regularly with the Reservation, Product, and Business Development teams to deliver live webinars that highlight UJV's product offerings.
Integrated Marketing Campaigns: Develop and implement systems to communicate UJV's value proposition across email, social media, and business development outreaches, ensuring our offerings resonate with the target audience.
Brand & Culture Storytelling: Drive the storytelling and branding of UJV's journey and evolution into the premier-destination-focused B2B travel company with three distinct sub-brands within the UJV umbrella: UJV, UJV Africa, and UJV Europe. Highlight not only our external journey but also the unique culture and talent of the internal UJV team that drives this success
Innovation & Trend Setting: Think critically and push for innovative approaches that keep UJV ahead of industry trends, ensuring we stay current and consistently set ourselves apart.
Additional Responsibilities: Other duties may be assigned as needed to support the marketing team and company goals.
Qualifications:
5+ years of Marketing leadership experience within the luxury travel industry
Proven experience building a high-performing marketing team from scratch
Strong grasp of B2B and storytelling-based marketing
Successful track record in driving revenue through partner, co-op, and marketing
Excellent communication and interpersonal skills
Aligned with UJV's core values: Be Humble, High Performance, We Before Me, Positive Attitude, and Do the Right Thing