Our client, a family-owned food manufacturing company in Tennessee, is seeking a Precision Marketing Manager to join their team. In this role, you will be responsible for supporting company marketing initiatives that drive personalized journeys for consumers across earned, owned, and paid media channels. If you are proficient in data analytics and have the ability to work well with cross-functional teams, this is the job for you!
Location: Knoxville, TN (100% Onsite)
Compensation: $130,000 + 70-90% bonus based on company performance
Benefits:
Top-of-the-Line Medical, Dental, and Vision insurance
HRA and FSA
Employee Assistance Program
Physical, Emotional, Financial, Community, and General Well-Being programs
Company-Paid Life Insurance Policy (2x base annual earnings), AD&D Insurance, Dependent Life Insurance for every listed dependent, Travel Accident Insurance
Short- and Long-Term Disability
Pension plan and 401K plan
PTO (20 days) + Holidays
Comprehensive Relocation Package (2 trips to visit and view housing locations, moving company fees, real estate fees, pet boarding fees, etc.)
Responsibilities:
Develop end-to-end consumer segmentation and journey mapping strategy, including learning agendas and testing of creative, messaging, offers, content and product personalization.
Partner with business leads across the company to develop omni-channel communication plans and testing strategies.
Develop and execute audience acquisition and retention strategies to drive consumer growth and engagement.
Implement and manage marketing campaigns across various channels to reach and engage target audiences.
Own audience identification and opportunity analysis to develop targeting strategies that drive both short and long term business KPIs, such as household penetration, brand equity, units sold, sales revenue, etc.
Utilize data-driven consumer insights and market research to identify target audience segments, refine personas, and optimize content strategy.
Work closely with the Business Analytics team to improve user experience and leverage analytics to measure and optimize media engagement.
Leverage the latest data trends and cutting-edge technology across the marketing ecosystem to develop segmentation and high value audience identification.
Work closely with the Information Systems, Technology, and/or agency teams to implement MarTech and AdTech capabilities across the enterprise.
Collaborate with cross-functional internal teams and business stakeholders as well as external agencies and vendors to launch personalization programs.
Develop leadership-level presentations and reports to give visibility to recent accomplishments and showcase results.
Qualifications:
Bachelor of Arts or Science required.
Approximately 4-8+ years of experience in media measurement, audience analytics, targeting, and/or personalization strategies.
Proficient in data manipulation and using analytics to drive business growth strategies.
Experience with customer data platforms, data management platforms and customer relationship management systems.
Experience with digital retail or e-commerce.
Ability to inspire cross-functional teams and influence a wide range of partners and stakeholders.