As an Associate Marketing Manager, E-commerce at KLIM, you will ensure our B2C and B2B platforms are running smoothly, featuring accurate product information and seamless functionality. You will play a crucial role in developing, deploying, and optimizing subscriber acquisition campaigns across various digital marketing channels. Join our dynamic team and drive customer acquisition, retention, and engagement through innovative email and SMS marketing strategies. This is your chance to make a significant impact in a fast-paced, collaborative environment!
Key Responsibilities:
Oversee email and SMS marketing channel performance to drive customer acquisition, retention, and reduce churn.
Increase conversion and traffic on KLIM.com and dealer.KLIM.com by optimizing site UI/UX for enhanced user experience.
Develop and execute a retail strategy based on seasonal objectives for all digital properties.
Manage KLIM's online dealer portal, ensuring all content, including product images, content blocks, and banners, is accurate and up-to-date.
Own product launches on KLIM.com, validate data, and merchandise new products.
Optimize campaigns via A/B and multivariate testing of creative, landing pages, and email audience targeting.
Consistently monitor and analyze email and SMS channel KPIs, proposing and implementing strategies to achieve growth objectives.
Collaborate with the creative team to identify and update photos and other visual content.
Assist with website training, sales aids, and document maintenance in the dealer tool.
Work with third-party developers on project management for site upgrades and new features.
Monitor and analyze daily trends and new opportunities in website design and functionality.
Assist with digital marketing and other marketing department needs as required.
Desired Competencies:
Analytical Thinking: You can analyze data effectively, turning insights into actionable strategies to optimize email, SMS, and other digital marketing channels.
Attention to Detail: You have a sharp eye for detail, easily spotting content errors and product issues, ensuring a flawless user experience on our platforms.
Adaptability: You are resourceful and inquisitive, quickly learning new technologies and adapting to the fast-paced, ever-changing digital marketing landscape.
Qualifications:
Bachelors degree OR 4+ years of relevant work experience.
3+ years of experience using Google Analytics.
3+ years of experience managing products on an e-commerce web platform.
3+ years of experience in email marketing/SMS channel management and CRM.
Familiarity with Netsuite, Suitecommerce Advanced (SCA), Klaviyo, and Microsoft Office Suite (Word, Excel, PowerPoint).
Proven ability to analyze data, optimize email and SMS channel performance, and implement testing and innovation strategies.
Strong organizational and project management skills, with the ability to prioritize tasks and meet deadlines independently.
Passion for creating meaningful user experiences online and a strong analytical skill set.