Are you ready to take the reins of an entire marketing effort and make it rock? Have you been waiting for the right opportunity to spread your wings and show everyone how good you are? You may have found it.
ChemDAQ, Inc., a rapidly-growing manufacturing company based in Pittsburgh, PA is seeking a Marketing Manager who will be obsessively focused on cranking out new content to increase market awareness, accelerate sales pipeline growth and establish ChemDAQ as an industry leader in workplace safety.
The right candidate for this role will have the opportunity to manage all facets of a comprehensive marketing effort including:
Lead generation
Media relations
Capturing and promoting customer successes
Thought leadership content
LinkedIn and social
Collaborating with channel partners
In-person and on-line events
Conferences
Responsibilities
Develop monthly content calendars and maintain presence on LinkedIn company profile
Manage and maintain ChemDAQ.com, including SEO enhancements, new content development, campaign landing pages, etc.
Develop a mix of organic and paid strategies and tactics to boost ChemDAQ's brand image and drive qualified traffic to ChemDAQ.com
Manage external marketing vendor relationships, as appropriate
Identify and engage industry publications, websites, blogs, and podcasts
Facilitate meetings with key customers to secure testimonials, proof points, and quotes
Lead targeted, industry-specific lead generation campaigns to drive new business sales across multiple markets
Measure and report on the performance of marketing campaigns
Take ownership of media relations to promote new customers, products, or industry news
Assist with the design and development of branded collateral, including product brochures, manuals, and user guides
Support preparation for trade show participation as well as marketing approach for pre, during, and post event
Collaborate with channel partner marketing POCs to maximize value of relationships through integrated marketing and awareness efforts
Knowledge & Skills Required
Bachelor's degree in marketing, communications, advertising or a related field and at least three (3) years relevant work experience within B2B marketing
Strong understanding of current marketing tools and strategies to be able to develop, manage and report on lead generation campaigns to drive new business in the markets served
Superb verbal and written communications skills
The ability to work independently and think creatively on how to leverage existing resources to attract new business
Knowledge or experience with a CRM platform; experience with Salesforce preferred
Ability to generate compelling content and facilitate the design and production of marketing materials
Knowledge or experience with Google Analytics; experience with GA4, preferred