Corporate Marketing Manager at Devo in Boston, Massachusetts

Posted in Other about 2 hours ago.

Type: full-time





Job Description:

Devo replaces traditional SIEMs with a real-time security data platform. Its integrated platform serves as the foundation of security operations and includes data-powered SIEM, SOAR, and UEBA. AI and intelligent automation help security teams work faster and smarter so they can make the right decisions in real time.

Headquartered in Boston, Mass., Devo is backed by Insight Partners, Georgian, and Bessemer Venture Partners. Learn more at www.devo.com.

Job summary:

We are seeking a talented corporate marketing manager who can help us increase brand awareness, generate leads, and cement our position as a leading security data platform. This person will play a critical role in defining our content strategy and bringing integrated, multi-channel campaigns to life. You'll be a key member of the team, running marketing programs for our direct channels and through managed security service providers. Whether it be an email, a LinkedIn ad, or a new landing page, you'll ensure every piece of marketing collateral is always on-brand, on-message, relevant to our target audience, and fits cohesively into a frictionless digital buyer's journey.

We're looking for someone who is positive, ambitious, tenacious and has a can-do attitude-while also being able to have fun disrupting the cybersecurity market.

Responsibilities:
  • Lead brand awareness campaign efforts, working with our agency partners to select placements, produce creative, traffic media, and track performance.
  • Partner with key vendors, agencies, and our public relations leader to bring campaigns to life at major global tradeshows and around major announcements, increasing Devo's market awareness and generating leads.
  • Measure and analyze the effectiveness and ROI of our campaigns and key marketing programs and make recommendations to adjust strategies and tactics based on data insights.
  • Own the brand identity and story, working with the marketing team and creative partners to ensure consistent execution across the business.
  • Play an integral role in creating content to fuel all digital campaigns, including ideation, writing, editing, and launch.
  • Ensure a frictionless journey across Devo's digital properties, including email, content, PPC, SEO/SEM, and paid social. Work hand-in-hand with demand gen, product marketing, and retained marketing agencies to develop and optimize campaign messaging, ad copy, creative concepts, collateral, and landing pages.
  • Work with partner marketing to support the execution of co-branded digital campaigns with managed security service providers and technology alliance partners.
  • Oversee Devo's database marketing and establish an A/B testing program to optimize and improve performance.

Qualifications:
  • 3-5 years of experience in B2B marketing or related field. Direct cybersecurity experience is a plus.
  • Bachelor's degree in marketing, communications, journalism, business or equivalent educational or work experience.
  • A desire to think big, with the attention to detail to ensure flawless execution.
  • Exceptional attention to detail and a passion for precision and excellence in everything you do.
  • Ability to work on a cross-functional, global team and handle multiple simultaneous priorities while meeting deadlines.
  • An energetic, team-based attitude. You are always willing and ready to jump in to help wherever you can.

Why work at Devo?
  • Be part of an international company with a strong team culture that celebrates success. Share our core values: Be bold - Be Inventive - Be humble - Be an ally.
  • Work in an environment that will challenge you and enable you to grow as a professional with training and professional development to help you reach your goals.
  • Comprehensive Benefits including Healthcare 401K, Employee Stock Option plan, Employee referral program, and so much more!

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