Honcho's mission is to build the country's largest and most valuable amateur pickleball community by offering innovative, high-quality, inclusive experiences, products, and services.
Pickleball has seen meteoric growth in the past few years and is now the fastest-growing sport in the country, and for good reason! It's incredibly fun to play, highly inclusive, approachable to people from all walks of life, and a powerful way to strengthen the community. Honcho aims to supercharge each of these elements of the sport through our unique national amateur leagues, events, regional and national tournaments, and amateur tours.
Position OverviewWe seek an experienced and dynamic Marketing Manager to define, execute, manage, and optimize all cross-channel marketing campaigns.The ideal candidate will have a deep understanding of key marketing frameworks and strategies, and a proven track record of launching successful marketing campaigns across social, email, text, and influencer/ambassador channels. As Honcho's Marketing Manager, you will develop and execute marketing strategies that scalably attract new community members, enhance brand awareness, increase player registration conversion rates, and drive incremental revenue growth.
Develop and implement comprehensive marketing strategies aligned with the company's objectives.
Conduct market research to identify opportunities and stay updated with top pickleball industry trends.
Test and experiment with creative, copy, channel, and audience to determine the optimal go-to-market strategy and most performative marketing channels for Honcho
Campaign Management
Design and oversee the creation, execution, and evaluation of marketing campaigns across various channels (email, digital, social media, print, etc.).
Support with content creation and content calendar creation, structure, and management.
Build and implement comprehensive email newsletter strategies for active and prospective Honcho community members.
Ensure campaigns are delivered on time, within budget, and achieve desired outcomes.
Optimize campaign performance and budget allocation based on target KPIs and performance outcomes.
Prepare and present regular reports on marketing activities, outcomes, and recommendations for improvement.
Brand Management
Strengthen and manage the company's brand presence within the pickleball industry.
Help inform Honcho's brand guidelines and ensure consistent messaging across all marketing materials.
Community Engagement
Design and implement community engagement initiatives to enhance the experience of investing in Honcho's community, increase loyalty, and drive player retention.
Utilize social media, events, and promotions to interact with fans and build a strong local community nationwide.
Partnerships and Sponsorships
Identify and establish strategic partnerships with brands, companies, athletes, influencers, and media groups to validate Honcho's brand in the market sponsorships.
Manage relationships with key stakeholders and negotiate contracts to maximize ROI.
About You: Education: Bachelor's degree in Marketing, Business, Statistics, or a related field; Master's degree preferred.
Experience: 3-5 years of experience in performance marketing, growth marketing, brand marketing, or a related field, with at least 1 year in a leadership role.
Skills:
Proven ability to develop and execute successful marketing strategies and campaigns.
Strong understanding of the sports industry and fan/participant behavior.
Excellent leadership, communication, and interpersonal skills.
Proficient in digital marketing tools and analytics platforms.
Strong project management skills with the ability to manage multiple initiatives simultaneously.
Attributes:
Self-motivated and comfortable owning, managing, and pushing projects forward independently
Passionate about pickleball and play regularly
Comfortable working in a startup environment
Creative and innovative thinker with a passion for sports.
Results-driven with a strong bias for data and using data to make informed decisions that deliver a tangible ROI.
Ability to work in a fast-paced environment and adapt to changing priorities, initiatives, and projects.