The Marketing Technology Specialist will support the optimization and integration of marketing technology solutions within Loyal Source. This role will assist in managing internal and external job board systems overseeing the recruitment technology stack supporting delivery. The Marketing Technology Specialist will report to the Senior Marketing Technologist under the supervision of the Enterprise Applications Manager.
Salary: Up to $54,000/year
ESSENTIAL FUNCTIONS AND BASIC DUTIES
Assist in executing strategies to integrate marketing technology solutions for internal/external job boards (Indeed, LinkedIn, Etc.), and recruitment technology management (TextUs, ZoomInfo) Including job posting and seat/subscription management.
Support the management of a $2 million budget.
Support the optimization of job board platforms (Indeed, LinkedIn, Etc.) to enhance recruitment efficiency, team productivity, and marketing metrics visibility.
Assist in the monitoring and analysis of marketing metrics, including campaign job performance and engagement.
Provide insights to optimize marketing tactics and improve B2C ROI in collaboration with the Senior Marketing Technologist.
Assist in managing day-to-day interactions with vendors providing technology solutions for job boards, marketing automation, and recruitment technology stacks in support of Delivery teams.
Negotiate terms and price with vendors.
Demoing products to leadership and recruitment.
Ensure the effective utilization of technological features and functionalities purchased for specific verticals.
Support the training of marketing team members on marketing technology platforms and tools.
Help in conducting workshops and training sessions to enhance staff proficiency in utilizing marketing technologies.
Stay updated on emerging marketing technologies and industry trends.
Assist in driving continuous improvement initiatives to elevate the efficiency and effectiveness of marketing operations and strategies.
PERFORMANCE MEASUREMENTS
Establish and maintain effective and cooperative working relationships with vendors and other members of the Marketing Department.
QUALIFICATIONS
EDUCATION/CERTIFICATION: BA/BS in Marketing, Business, Information Technology, or a related field required.
EXPERIENCE PREFFERED: 2+ years professional experience
SKILLS/ABILITIES:
Experience in marketing technology management, digital marketing, CRM Software or marketing operations is highly desirable.
Prior Experience with Salesforce desirable.
Excellent communication skills with a collaborative mindset.
Strong analytical skills for interpreting data and deriving actionable insights.
Knowledge of data privacy regulations and compliance standards is a plus.
About Loyal Source
Loyal Source is an Orlando-based workforce solutions provider dedicated to delivering elite services worldwide, with a focus in government healthcare, technical and support services, engineering, and travel healthcare. Loyal Source provides exceptional custom solutions to both private enterprise and government agencies. Loyal Source is a military friendly employer and proud partner of the Military Spouse Employment Partnership program.
For more information go to our website www.loyalsource.com and follow us on LinkedIn, Facebook & Twitter for other positions currently open.
Loyal Source does not discriminate in employment based on race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, military service, or other non-merit factors.