Must Have Skills/Attributes: Analytics, Marketing, Media
Job Description
***Only qualified Senior Mass and Digital Advertising candidates located near the Atlanta, GA area to be considered due to the position requiring an onsite presence***
Our client is seeking a Senior Mass & Digital Advertising candidate to lead the development and execution of comprehensive media strategies across multiple channels for a Media Strategy and Planning project.
Education: • Typically, Bachelor of Arts degree or Bachelor of Science degree or equivalent combination of education and experience
Experience: • Typically, 8 - 15 years of experience in a related field
TOP 5 SKILLS REQUIRED:
1. Experience in integrated Media planning
2. Management of large-scale Media Investments and Agency resources
3. Marketing Science / Analytics background with ability to review, understand, and present plan performance
4. Excellent written and verbal communication skills
5. Ability to make informed, data driven decisions quickly and with confidence
The Director (Media Strategy and Planning) is at the heart of our Wireless paid media team responsible for designing best in class media strategies and ad experiences across all facets of the program including Mass Media, Performance Media, and Sports Marketing.
Key Roles & Responsibilities: • Integrated media strategy, planning, execution, and measurement across all paid media channels for the Prepaid Wireless media plans • Work in close partnership with Client media agency of record (Hearts & Science) on all components of the media plan and investment process from briefing to reconciliation • Consistent and actionable performance analysis, optimizations, improvisation, and reporting to maximum the media plan performance and investments • Media landscape intelligence and thought leadership Expertise • Experience in integrated Media planning • Management of large-scale Media Investments and Agency resources • Marketing Science / Analytics background with ability to review, understand, and present plan performance • Excellent written and verbal communication skills • Ability to make informed, data driven decisions quickly and with confidence • Strong relationship builder with a collaborative, inclusive working style
**Only those lawfully authorized to work in the designated country associated with the position will be considered.**
**Please note that all Position start dates and duration are estimates and may be reduced or lengthened based upon a client's business needs and requirements.**
Benefits:
For information and details on employment benefits offered with this position, please visit here. Should you have any questions/concerns, please contact our HR Department via our secure website.
California Pay Equity:
For information and details on pay equity laws in California, please visit the State of California Department of Industrial Relations' website here.
Rose International is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender (expression or identity), national origin, arrest and conviction records, disability, veteran status or any other characteristic protected by law. Positions located in San Francisco and Los Angeles, California will be administered in accordance with their respective Fair Chance Ordinances.
If you need assistance in completing this application, or during any phase of the application, interview, hiring, or employment process, whether due to a disability or otherwise, please contact our HR Department.
Rose International has an official agreement (ID #132522), effective June 30, 2008, with the U.S. Department of Homeland Security, U.S. Citizenship and Immigration Services, Employment Verification Program (E-Verify). (Posting required by OCGA 13/10-91.).