At ZAGG Brands, we're at the forefront of innovation, empowering mobile lifestyles in an ever-evolving world. As the creators of trusted brands like Mophie, InvisibleShield, and ZAGG, we deliver premium solutions that keep your devices connected, protected, and looking their best. From cutting-edge portable power to industry-leading screen protection and durable phone cases, our products are designed to meet the demands of modern, on-the-go living.
Our culture is rooted in innovation, creativity, and continuous growth. We thrive on pushing the boundaries of what's possible, combining advanced technology with thoughtful design to create products that elevate your digital experience. At ZAGG Brands, we're not just responding to industry trends-we're setting them, leading the way with solutions that empower you to live life untethered. If you're passionate about shaping the future of mobile technology, come join us and grow in an environment where your ideas are valued, your potential is limitless, and your contributions make a real impact.
What You'll Do
ZAGG, the global leader in accessories that enhance every aspect of the mobile lifestyle, is seeking an experienced Channel Marketing Manager to oversee our manage our robust channel marketing initiatives across the retail space. Our channel partner relationships are the foundation of ZAGG's product success and brand, and this role will lead efforts to deepen our collaboration with our partners by delivering increased sell-through velocity throughout this channel. As Channel Marketing Manager, you'll be responsible for building retail marketing plans for all key ZAGG carrier partners, in partnership with ZAGG's sales leads.
Your plans will deploy tools and marketing levers to influence the velocity of sales of ZAGG accessories at retailers such as T-Mobile, Verizon, AT&T, Best Buy, Walmart, and more, which is informed by your deep understanding of this retail landscape and methods to influence consumers at these locations. This will include merchandising, displays & demonstrations, retail packaging, offers & promotions, product bundles, employee incentives, events, and more. You will work cross-functionally to bring channel marketing strategy into the overall GTM plan with consideration for the retail product lifecycle. The Sr. channel marketing manager is a key member of the ZAGG marketing organization and a best friend to the ZAGG sales teams.
In addition to your mission to drive sell-through, the Channel Marketing Manager will be in charge of partner GTM support, including the management and optimization of content delivery for product and brand launches. You will own MARCOM communications and management of channel promotional calendars, and you will be accountable for retail partner launch readiness from the marketing perspective.
You know you're right for this role if you have a deep understanding and years of experience in retail marketing, specifically within wireless carriers. You are analytical and performance-driven. You will know you're successful when your marketing activities and sell-through strategies are driving product sales within ZAGG's wireless retail channel, and you'll measure success often, so ZAGG's channel marketing strategy is fluid and optimized regularly. Industry experience in consumer electronics or CPG retail marketing is necessary. Other responsibilities include:
Improvement of sell-through velocity in-channel across retail partners, in partnership with ZAGG's sales leadership
Quality execution of ZAGG's sell-through initiatives defined by marketing and sales leadership across all retail landscapes
Help refine a playbook of retail marketing levers by their influence on consumers, the investment to pull those levers, expected outcomes, and likelihood to execute at ZAGG's retail partners
Consistently identify opportunities at retail to influence consumers and deploy marketing tools to reach them
Bring the voice of the consumer at retail to ZAGG by performing frequent customer journey audits to understand and identify shopper purchase hurdles and drivers Develop and publish an annual merchandising catalog and tool kit representative of key displays and merchandising materials we have and can implement at retail
Assist in the process of aligning and delivering marketing assets to our retail partners for product launches including online imagery, copy and messaging, and packaging approvals
Regularly audit and explore opportunities to better represent our products across retailer
What You'll Need to be Successful
3+ years in retail/channel marketing
Consumer products or consumer electronics marketing experience
Demonstrable success in leading results-oriented joint marketing programs and initiatives
Keen understanding of consumer product branding and marketing
Program management mindset: ability to prioritize multiple functions and tasks
Strong analytical skills and attention to detail
Team player with the ability to work cross-functionally
Great communication and interpersonal skills.
Proven track record and experience in utilizing available marketing levers.
Must have experience in channel marketing with major retailers. Experience with retail customers is a plus.
Proficiency in Microsoft Office Suites
Some travel may be required
Bachelor's degree in marketing, communications, business administration, or other applicable discipline.
Master's degree or MBA preferred
Strong grasp of business strategy planning, monitoring, and data-driven decision-making
Ability to form close relationships with cross-functional teams and external partners
Ability to identify trends, and understand financials and market information and resulting opportunities. Monitors results and develops secondary plans or opportunities
Must have a collaborative style and be able to cultivate and maintain an open environment where ideas are shared, questioned, and tested
Strong verbal and written communication skills
Ability to gather and influence support for ideas and drive team members towards common objectives and continuous improvement
Detail-oriented and able to manage critical projects and deadlines
Excellent negotiation skills
Administrative and managerial skills
Analytical ability and strong attention to detail
Previous management of people skills, with the ability to coach, discipline, and establish accountability with team members
What You'll Love About Zagg
Catered lunches every Wednesday
Generous PTO + 2 floating holidays
401k match
Free phone case and screen protectors
50% discount on all products
Free access to Top Golf and discounted rate on food
Tuition reimbursement
Zagg is an Equal Opportunity Employer. We do not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status, or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need.