Our client is experiencing rapid growth and seeks a driven Director of Marketing to join their team. This role will work closely with a talented team in an evolving role with a growth path to management. The ideal candidate is deadline-driven and enjoys being involved in supporting the organization's ambitious growth model.
This is an on-site position in Wilsonville, Oregon.
Director of Marketing Responsibilities
Oversee departmental performance to ensure duties and goals are executed timely; identify potential performance and execution roadblocks before they occur and provide solution options.
Supervise the activities of all marketing staff; provide regular coaching and growth opportunities for employees to promote a culture of continuous improvement and development.
Create, maintain, and communicate departmental goals and metrics that align with and support the continued accomplishment of company goals.
Serve as a member of the organization's senior leadership team, collaborating with other senior leaders to build and maintain long-term marketing strategy that aligns with company core values and business development goals, balancing a growth focus for both employees and business.
Develop, execute, and oversee long and short-term marketing roadmaps to support company sales growth and positive brand awareness.
Manage, develop, and coordinate marketing and creative staff.
Communicate business cases for marketing programs at the proposal stage and make recommendations on marketing campaign tactics.
Direct social media engagement strategies.
Partner and coordinate with the sales team to support effective sales strategies through the development of sales materials, campaigns, and market research.
Analyze data to evaluate the success of marketing efforts and adjust approach to ensure effective, productive, and targeted marketing campaigns.
Develop marketing strategies specifically designed to increase sales as well as brand recognition and exposure.
Develop guides, templates, and marketing materials to meet objectives for all public-facing and internal communications, including print, digital, video, web-based media.
Conceptualize and execute multichannel campaigns across the prospect and client lifecycle, ensuring the alignment of communications and messaging in all channels.
Establish, monitor, and manage annual marketing budget.
Gather customer and market data to inform outreach strategies, increase customer conversions, and generate more qualified leads.
Conduct meetings and deliver presentations to internal and external teams about marketing concepts, programs, strategies, and budgets.
Director of Marketing Qualifications
Bachelor's degree in marketing or related field is preferred.
Minimum five years of marketing experience required.
Minimum three years direct management experience required.
Proficiency using a CRM tool, Salesforce, is required.
Intimate understanding of traditional and emerging marketing trends and opportunities in the B2B and foodservice or coffee channels.
Excellent communication skills.
Ability to think creatively and innovatively.
Budget-management skills and proficiency.
Analytical skills to forecast and identify trends and challenges.
Familiarity with the latest trends, technologies, and methodologies in graphic design, web design, social media, etc. for the purpose of marketing.
Experience developing successful marketing plans and campaigns.
Strong project management, multitasking, and decision-making skills.
Metrics-driven marketing mind with eye for creativity.
Experience building complex marketing programs and reporting data-driven results.