LeMieux is a global equestrian brand dedicated to designing and producing world class products for both horse and riders. The brand's vision is to become the most exciting equestrian brand in the world. As part of a global expansion and aggressive growth strategy, LeMieux is making considerable investments in the North American market.
The Marketing Manager is a critical early step in the development of the North American strategy. The role will be tasked with building on a strong entry to the market, maintain existing relationships with major Equestrian Associations, Venues and Events, and effectively analyze the impact of marketing investments. The individual will need to have an entrepreneurial mind-set, be self-motivated, bring a strong background across multiple disciplines of marketing and, most importantly, be excited about the growth LeMieux will achieve in North America.
Job Requirements:
Own and drive US / Canadian activations, marketing plans, and general activity
Collaborate with global owner in UK HQ team to help develop and own maintenance of US and Canada activity on marketing calendars, inputting into email, promotions and web activity
Play an active role in global marketing activities and regular reviews of marketing plans
Manage the North American marketing budget to ensure activities are delivered on time and on budget
Work closely with UK HQ creative partners to request, fulfil, and deliver on marketing content needs, event packages, and special marketing materials
Act as primary point of contact for major marketing venue, event, and association partnerships (i.e. USEF, USDF, World Equestrian, Kentucky 3-Day, etc); including events management
Work with the wider US team to recommend new riders and influencers to the UK HQ team, following through on necessary sponsorship elements such as supplying product
Develop and manage key content creation resources to feed US and Canada specific content into LeMieux's digital/social channels where applicable, and in collaboration with UK HQ; working with UK HQ team on standards and approval of content/creative
Provide regular reporting and analysis on key marketing activity in the US and Canada - building and maintaining a NA Marketing Scorecard delivered weekly, monthly, and quarterly
Manage marketing coordinator; plus, others as team develops
The ideal candidate will have the following skills/capabilities:
Proficient in analysis tools, strong excel capabilities
Strong understanding of digital/social media/marketing
Detail orientation, strong planner and project management experience
Event management a plus
Team player
Minimum requirements:
Significant and proven marketing experience
Bachelor's degree, masters or equivalent industry experience
Located in North Carolina (ideally Greensboro, Charlotte, and Raleigh) - or can easily travel to Greensboro regularly
Experience working in or for a branded apparel company
Equestrian background would be advantageous
Sports marketing/agency background
Working Arrangement / Location:
Role is based in North Carolina and the successful candidate will be required to travel frequently to Greensboro for regular team meetings, one-to-ones and planning workshops.
About us
LeMieux's committed global trade and distribution network, vibrant customer and rider community, unrivalled technical expertise and specialist colour flair have made our rapid growth possible. We think constantly about the horse and rider, solving their problems and improving their experiences, and we apply exacting standards to all of our products and practices. We're strengthened by our diverse talents, with innovation at the heart of our global network, led from our purpose-built HQ on the edge of the New Forest, Hampshire, UK.
Life at LeMieux
Overview
At LeMieux, we're all equestrians, whether we ride or not. Hard graft is part and parcel of life with horses, and this ethos drives everything we do. If you share our energy, grit, determination, and passion to get things done, you'll fit right in.
We're growing fast. Are you motivated by new experiences, ready to try new things and excited by change?
We're looking for exceptional people with diverse talents who are ready to immerse themselves in our unique world. You'll need to chase innovation, trade in ideas, be exacting about detail, share your journey, and obsess about inspiring our global community of riders and their horses.