A leading Fortune 100 insurance and financial services company headquartered in Columbus, Ohio is hiring! If you want to work for a company that provides a great culture, great opportunities, and a huge impact, apply to join our team!
Marketing Management Consultant
Location: Hybrid in downtown Columbus, OH
Schedule: TBD
Pay: $46.20/hr
Anticipated Start: 10/28/2024 depending on onboarding timeline
Job Summary:
Utilizes strong core marketing competencies to lead and/or assist in the development and implementation of overall business and marketing strategy and action plans.
Leads and/or assists in the development and execution of strategies and plans that ensure long term sustainable growth of the business.
Plans effective development and/or execution of mid-range marketing projects of mid to high complexity. Projects or forecasts future marketing needs.
Evaluates impact of marketing objectives and strategies.
Conducts or leads teams on decision support analysis.
Reporting Relationships:
Reports to Manager/Director/AVP.
This is an individual contributor role but may have direct reports based on organizational structure.
May also be responsible for virtual/project teams.
Duties and Responsibilities:
Strategic Connection: Assists in the development and execution of strategies and plans that ensure long term sustainable growth of the business.
Synthesizes data and intuition on all areas of the business and leverages this understanding to support identification and innovation of business building solutions.
Insights and Analytics:
For assigned projects utilizes Customer Insights & Analytics experts and tools to understand and forecast market, competitor and customer needs and behavior, helps to define appropriate target audiences, evaluate sufficiency, and effectively drive results with data based decisions.
Helps build a learning culture through coaching and participation.
Branding:
Guides and builds the brand within area of responsibility, including the development and delivery of the client's slogan to all stakeholders driving customer value (solutions and experience).
Ensures consistency of the 'brand experience' for all customers (end-users and intermediaries), considering company values and legal/compliance requirements.
Marketing Communications:
Partners with creative services to help develop communications plans and their implementation, including creation of the brand experience via superior Marketing Communications.
Manages or assists in the development, testing and evaluation (via market metrics) of all marketing within area of responsibility.
Utilizes and coaches strong personal oral and written communication skills in both internal and external presentations and communications.
Experience:
Typically 7 or more years of related professional experience in marketing, insurance or related field.
Masters degree may be substituted for a portion of the experience requirements as appropriate.
Management or project leadership experience preferred.