4 Corner Resources is seeking a VP Marketing Reporting and Analytics. In this role you will be responsible for tracking and analyzing the performance and costs of leads, packages, and tours, and providing actionable insights to improve outcomes.
VP Marketing Reporting and Analytics Key Responsibilities:
Define key performance indicators (KPIs) and metrics to evaluate the effectiveness and return on investment (ROI) of each marketing department.
Develop, implement, and deliver marketing reports and dashboards to support decision-making at both marketing leadership and executive levels.
Oversee the collection, integration, and analysis of marketing data from various sources, such as Livevox, GoHighLevel, Revinate, web analytics, and social media.
Collaborate with accounting to ensure proper general ledger codes for all marketing expenditures and establish controls with each marketing department leader to ensure accurate use of codes and reporting of marketing spend.
Ensure the accuracy, consistency, and clarity of all marketing reports and visualizations.
Conduct in-depth analysis to identify trends, patterns, and insights that inform marketing strategy and execution.
Manage the Marketing Database and oversee the Campaign Analytics Director role.
VP Marketing Reporting and Analytics Additional Notes:
This role is fully onsite Monday-Friday in Myrtle Beach, SC.