The Vice President of Intermediary Strategy will implement short and long-term strategies to enhance Anaheim's position and performance with key intermediaries. Key objectives include development of custom plans for each targeted intermediary that sources group business both for citywide and inhouse opportunities.
The goal of this position is to gain market share for Anaheim and Garden Grove through converting additional leads into definite business.
The responsibilities of this job include, planning, and implementing innovative initiatives and partnership agreements to position Anaheim and Garden Grove hotels as the premier choice for meetings, conventions and conferences.
1. Negotiation and fulfillment of annual partnership agreements with strategic accounts. Ensure reporting is part of the agreements in order to track YOY volume increases or decreases. Review strategic accounts to determine cost benefit analysis of partnership agreement and negotiate terms as necessary to build additional strategic account partnerships.
2. Develop and manage partnerships with strategic accounts to increase lead volume to the destination and achieve disproportionate market share.
3. Enhance Anaheim's visibility and viability to strategic accounts by attending and presenting at partner meetings, regional meetings, annual meetings and other miscellaneous related meetings.
4. Analyze and increase marketing partnerships and develop messaging, as necessary, with key strategic accounts.
5. Implement, manage and update site inspection incentive plans for strategic accounts thru input from hotel members and strategic accounts in order to help increase bookings to the destination.
6. Presentations to members' sales teams to ensure they understand our role and processes for generating new leads and to learn what is new on their property in order to communicate accurately to strategic accounts and their clients.
7. Educate account meeting planners, associates and key contacts regarding destinations attributes for all types and sizes of meetings through personal interaction, webinars, industry events and Destination Orientation trips.
8. Represent and perform Anaheim presentations at industry, segment tradeshows and DMO functions and acts as point person for trade shows, as assigned, to help promote the Anaheim area.
9. Create invite lists and participates in key 3rd Buyer Education trips ( BET's ), client development and hosted tradeshow events.
10. Attend any site inspection that has an Intermediary attached to it based on size and importance in order to assist in securing the business for the destination.
11. Implement strategies and growth plans for major convention tradeshow accounts such as Informa Markets.
12. Work with Business Intelligence to leverage market data to evaluate performance and refine strategies.
13. Partner with the Senior Director of Services and Events to plan and execute Buyer Education Trips and Sales Missions.
14. Perform all other duties as assigned.
The physical demands are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Must be able to travel domestically and internationally. Work week can exceed 37 ½ hours and not be limited to traditional workdays Monday- Friday. Occasional evenings and weekends are required.
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. The work environment is a professional business office.
A consistent and reliable presence at work is necessary.
Work from home schedule: Monday, Thursday & Friday (subject to change).