We are excited to announce an opening for a Senior Product Manager, based out of Bowling Green, KY or Nashville, TN. In this role, you will analyze the competitive landscape, articulate product value propositions, develop pricing strategies, and gather customer insights to guide our product strategy. We seek a strategic thinker with a strong understanding of market trends and the ability to translate consumer needs into compelling offerings.
You will conduct market analysis to identify competitors' strengths and weaknesses, refine our unique selling proposition (USP), and establish pricing that reflects market conditions. Collaborating with marketing, sales, and R&D teams, you will create and execute product strategies aligned with consumer needs and company goals. Additionally, you will monitor product performance and represent the company at trade shows to gather market intelligence.
The ideal candidate will have a bachelor's degree in Business, Marketing, or a related field (MBA preferred), with proven experience in product management, especially in a consumer-focused industry. Strong skills in market research, competitive analysis, communication, and stakeholder engagement are essential. A strategic mindset and ability to thrive in a fast-paced environment are also important.