Posted in Other about 2 hours ago.
Location: Philadelphia, PA
Salary: Not Specified by Client
Description:
Location options- Philadelphia, PA, or Durham, North Carolina
Key Responsibilities:
Strategy Development: Develop and implement an email marketing strategy that aligns with GSK's business goals and digital experience objectives. Focus on creating personalized, compliant, and impactful email campaigns that drive engagement with healthcare professionals and patients.
Operational Efficiency & Effectiveness: Lead initiatives to enhance operational efficiency and effectiveness within the Marketing department. Emphasize change management, scalability, and continuous improvement to streamline processes and maximize the impact of email marketing activities.
Best Practices & Continuous Improvement: Establish and promote best practices for email marketing. Use data-driven insights and industry trends to drive continuous improvement and ensure the effectiveness of email campaigns
Omnichannel Integration: Collaborate with teams across various marketing channels (e.g., digital, social media, web, mobile) to ensure a seamless and consistent experience. Integrate email marketing strategies with other channels to enhance the overall customer journey and brand presence.
Campaign Management: Oversee the end-to-end execution of email campaigns, including content creation, design, testing, scheduling, and performance analysis. Ensure campaigns are compliant with industry regulations and delivered efficiently.
Team Leadership: Lead and mentor a team of email marketing professionals. Provide guidance, support, and development opportunities to foster a high-performing and engaged team.
Data Analysis & Reporting: Partner with insights team to analyze email performance metrics such as open rates, click-through rates, and conversion rates. Use these insights to optimize campaigns and inform broader digital experience strategies.
Technology & Tools: Manage and leverage email marketing platforms and tools, data and connections to enhance functionality and improve campaign effectiveness. Ensure integration with other marketing systems for a comprehensive view of customer interactions.
Collaboration: Build and maintain strong relationships with the Marketing leadership team and other key stakeholders. Collaborate with cross-functional teams, including content, design, analytics, and customer experience, to ensure cohesive messaging and strategies.
Compliance & Best Practices: Ensure all email marketing activities adhere to relevant regulations, including healthcare-specific compliance requirements (e.g., HIPAA) and data privacy laws (e.g., GDPR, CAN-SPAM).
Basic Qualifications:
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