Senior Social Media Specialist at Oregon Health & Science University in Portland, Oregon

Job Description:

Oregon Health & Science University

Oregon Health & Science University values a diverse and culturally competent workforce. We are proud of our commitment to being an equal opportunity, affirmative action organization that does not discriminate against applicants on the basis of any protected class status, including disability status and protected veteran status. Individuals with diverse backgrounds and those who promote diversity and a culture of inclusion are encouraged to apply. To request reasonable accommodation contact the Affirmative Action and Equal Opportunity Department at 503-494-5148 or aaeo@ohsu.edu.


Senior Social Media Specialist

US-OR-Portland

Job ID: 2024-31812
Type: Regular Full-Time
# of Openings: 1
Category: Marketing/Communications
Portland, OR (Marquam Hill)

Overview

Content Creation and Community Management:

• Working independently, research, write/ record and edit/produce messages related to priorities in key centers of emphasis. Use AP and OHSU style and brand guides to develop effective communications that are consistent with department and institutional goals. Monitor social media channels for comments and respond to questions in a timely manner. Assist in development and implementation of social media strategic plans, identifying priorities, goals and tactics.

Monitor and measure results for social media channels:

• Measurement may include types of engagement and conversion, as well as community growth and elements of channel integration. Position is responsible for monthly and campaign-based monitoring and reporting using native and third-party tools.

Crisis communications:

• Support the Social Media Associate Director in developing and distributing messaging during institutional emergencies or crisis events, and play a lead role in tailoring messages for and distributing messages to key centers of emphasis. Participate in necessary training and committees.

Responsibilities

Education:

• Bachelor’s degree in journalism, communications, public relations, marketing or a related field

Experience:

• Five years in communications or media relations, including the use of social media

Job Related Knowledge, Skills and Abilities (Competencies):

• Broad knowledge of current and future trends in social media
• Specific knowledge of and practical experience both using and administering key social media tools (e.g., Facebook, X, LinkedIn, YouTube)
• Familiarity with measuring performance/results using key social media tools
• Excellent written and verbal communication skills
• Experience developing social media and communication plans
• Experience with blogging platforms (e.g. Wordpress) and/or other CMS.
• Some experience using Google Analytics.

Qualifications

Education:

• Degree plus appropriate professional certification (e.g., Digital Marketing certificate, Google Analytics certification, etc.)

Experience:

• Seven years in communications or media relations; experience in healthcare communications

Job Related Knowledge, Skills and Abilities (Competencies):

• Knowledge of trends in use of social media in healthcare
• Experience developing and implementing successful social media campaigns
• Strong experience with CSS and/or HTML
• Experience with PPC
• Experience with SEO
• Familiarity with email marketing tools
• Experience with Adobe Creative Suite (e.g. Photoshop, photo editing, video creation and/or publishing)

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