Media Strategy Manager, Meta Portfolio at Meta in New York, New York

Job Description:

We are hiring a Media Strategy Manager to join the Global Media team, part of Meta's Marketing organization, and develop the media strategy for our Meta portfolio of brands. The Global Media team is responsible for designing the role of media in marketing while planning and executing paid media activity against Meta's top priorities.In this role, you will be responsible for designing media strategies, measurement plans and approaches to achieve the highest performing portfolio presence for Meta across all of our brands globally. You will develop a holistic view of the audiences, messages, objectives and measurement approaches for our media plans to illuminate opportunities to increase impact. In addition, you will work to craft the media strategy to reach advertisers and build stronger brand sentiment for our advertising platform and products. This role requires ongoing executive communication and will require influencing teams and leaders across the Marketing organization.The ideal candidate is familiar with portfolio brand structures, and is capable of optimizing for both individual brand results and overall portfolio impact. By leveraging audience, channel and marketplace insights, they will deliver thought leadership and develop strategies that go beyond individual campaign objectives and deliver full funnel efforts and brand stories that are tested and validated to improve performance. We are looking for someone who is immersed in media measurement approaches, pushes for innovation, and who lives and breathes paid media.

Media Strategy Manager, Meta Portfolio Responsibilities:

• Provide thought leadership and strategic analysis to identify growth opportunities driven by media and to influence go-to-market approaches for Meta.


• Collaborate with global media team members and with cross-functional teams (Brand Strategy, Creative, Insights & Analytics, Social, Communications and Brand Partnerships) to develop integrated and impactful work anchored in objectives, insights, and best practices.


• Partner closely with measurement teams to design media testing and ensure each brand is executing media measurement that will create insights to drive the portfolio forward.


• Develop data-informed strategies using audience, channel, campaign, and marketplace insights, to drive innovation and business outcomes for Meta's business marketing.


• Analyze historical learnings, campaign performance, and business needs to evaluate effectiveness of existing strategies and identify areas for improvement or optimization.


• Offer a clear point of view and a strong rationale when representing media with cross functional partners.


• Maintain a deep understanding of the media landscape, including audience insights, new trends, and emerging platforms.

Minimum Qualifications:

• 12+ years of experience in managing large-scale consumer campaigns that deliver business results.


• Experience designing compelling, executive level communication and presenting to project stakeholders and leadership.


• Experience navigating cross-functional teams and dynamics, representing and advocating for team objectives across varying levels of stakeholders.


• Experience influencing strategy and designing roadmaps to deliver results over time.


• Experience working in data-driven environments, pulling insights from data, and building compelling narratives using those insights.


• Understanding of the trends and innovation in media, measurement and analytics.


• Experience with media measurement methodologies and execution.


• Experience identifying opportunities for innovation and growth within media.


• Experience managing media agency resources.


• Experience designing audience strategies across media planning, buying and measurement.


• Experience working with brand portfolios and integrated marketing efforts.


• Project management and organizational skills, with experience prioritizing tasks and managing multiple projects simultaneously.


• Experience problem-solving with a solutions-oriented mindset.

About Meta:

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today-beyond the constraints of screens, the limits of distance, and even the rules of physics.



Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.


$180,000/year to $252,000/year + bonus + equity + benefits


Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta. Apply Now