Manager, Email Newsletters (Fashion & Luxury, Autos) at Hearst Communications Inc. in New York, New York

Job Description:

Why Hearst Magazines?

Hearst Magazines’ portfolio of more than 25 powerful brands in the U.S. — including Cosmopolitan, ELLE, Esquire, Good Housekeeping, Harper’s BAZAAR, Popular Mechanics — inspires, entertains and builds new and bold experiences for an engaged and growing audience across digital, video, social and print, reaching nearly 139 million readers and site visitors each month. With sophisticated content creation, cutting-edge technology and industry-leading data capabilities, we make media and products that move people across all platforms.

We are a global media company that publishes nearly 260 magazine editions and 200 websites around the world and, together, we are reinventing publishing for the 21st century.

Your impact:

The Manager, Email Newsletters for Fashion/Luxury and Autos is responsible for overseeing the digital newsletter programs for premier publications including Harper's Bazaar, Elle, Esquire, Veranda, Town & Country, Elle Décor, Road & Track, Autoweek, and Car & Driver. This role is pivotal in crafting, executing, and optimizing strategies to drive engagement and growth across these luxury brands' digital newsletters.

Key Responsibilities:

• Collaborate with editorial, design, and marketing teams to produce engaging and visually appealing newsletter content.


• Oversee the creation, auditing, and scheduling of newsletters.


• Utilize data-driven strategies to optimize open rates, click-through rates, and overall subscriber engagement.


• Employ A/B testing to refine content, subject lines, and layout for maximum effectiveness.


• Analyze performance metrics and produce regular reports detailing key insights and areas for improvement.


• Implement subscriber segmentation and personalization strategies to deliver targeted content.


• Maintain up-to-date knowledge of newsletter and email marketing trends and best practices.


• Coordinate with sales teams to integrate sponsored content and advertisements effectively.


• Ensure all marketing materials comply with brand standards and legal requirements.

Qualifications:

• Bachelor’s Degree in Marketing, Communications, Journalism, or a related field.


• 3-5 years of experience in digital and email marketing or newsletter production. 


• Proven track record of managing successful email marketing campaigns or newsletter programs.


• Proficiency with email marketing software and tools (e.g., Sailthru).


• Strong analytical skills with the ability to interpret complex data sets.


• Excellent written and verbal communication skills.


• Creative mindset with a keen eye for detail and design.


• Ability to manage multiple projects in a fast-paced environment.


• Strong organizational abilities and attention to detail.

The base salary for this role is between $74,000 and $87,000. The actual base pay offered is dependent upon many factors, such as: transferable skills, work experience, business needs and market demands. The base pay range is subject to change and may be modified in the future.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.

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