Strategy Manager at firstPRO, Inc in Marlborough, Massachusetts

Job Description:

Full Time Direct Hire Opportunity

There is no visa sponsorship for this position

There is no relocation assistance - The client is only considering local candidates that are available to interview onsite

Onsite 3 days/week in Marlboro, MA

Strategy Manager

This individual will play a critical role developing and executing strategies that address the rapidly changing economic needs of our customers and how our portfolio can be best structured to address these needs and enable Endoscopy to strengthen our market leading position.

• responsibilities include Partner with FLT (Franchise leadership team) on horizon views and support of other strategic questions
• Create portfolio framework for assessing economic value and environmental sustainability early stage in exploratory
• Lead process to create the clinical value proposition, serve as value prop SME, and test and validate the value proposition
• Assist in development of TDP market and financial models, gathering key inputs and pressure testing assumptions
• Lead pricing development, focused on buying process assessment and regional alignment
• Generate and integrate insights from the VAT committee perspective into all product-level activities
• Conduct value workshops for all products in the PDP process; ensure value strategy presented for all teams exiting definition phase and the teams have a value validation plan in place.
• Create a design brief outlining the economic value story for the DMC team to integrate into marketing collateral
• Supporting execution of VOC with economic customers
• Rapid sharing of best practices across functions and regions

This individual possesses strong leadership skills, has demonstrated the ability to inspire cross functional and regional collaboration and enjoys being a catalyst of change within an organization. This individual is a team player and thrives in a collaborative environment.

Key Responsibilities

• Insight Generation: Collect customer and cross functional insights as relevant, including customer insights (VOC/MR), Competitive landscape, Reimbursement landscape, Commercial/franchise objectives
• Partner with internal teams to develop VAT insights via the Value Analysis Leadership Forum Establish global economic customer advisory capability
• Ensure insights are incorporated into product-level economic value activities
• Work with the market research team to test product value messaging and value propositions with global customers and adapt as needed based on this input

• Portfolio analysis: Create portfolio framework for assessing economic value and environmental sustainability early stage in exploratory and work with the exploratory and portfolio teams
• Partner with FLTs to support long-term strategy work and prioritize future areas for investment

• Value proposition development Serve as the subject matter expert for Value Proposition, guiding the teams through workshop development of a clinical and economic value proposition that will resonate with customers
• Create initial unmet need/ early value prop for all active exploratory programs and all TDP and PDP programs
• Partner with market research team for ongoing validation of value prop

• Pricing strategy development Work collaboratively with a cross functional team to determine evolutionary vs revolutionary product category and skimming, premium, uplift, benchmark, penetration pricing strategy
• Work with the regions to establish Global pricing floors
• Develop an early read on ASP and target COGS based on elevate targets for financial model assumptions in TDP phase
• Validate market and financial model assumptions
• Conduct pricing market research, including willingness to pay and buying process assessment

• VAC messaging and collateral creation Develop and vet economic value drivers for each product
• Create a design brief outlining the economic value story for the DMC team to integrate into marketing collateral

Quality Systems Duties and Responsibilities:

In all actions, demonstrates a primary commitment to patient safety and product quality by maintaining compliance to the Quality Policy and all other documented quality processes and procedures.

1. Qualifications (List minimum education and experience required)

• Minimum 5 years successful related business/marketing work experience
• Undergraduate degree required, MHA or MBA preferred
• Healthcare provider administration, healthcare consulting or related healthcare marketing experience preferred
• Working knowledge of clinical and financial data relevant to healthcare systems
• Track record of developing a strategic understanding of new/emerging target customer segments and building a marketing plan designed to achieve business objectives with those customers
• Excellent communication and interpersonal skills
• Demonstrated success leading in a matrix organization
• Demonstrated success managing complex projects

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