IT Product Manager - Product Manager for Member Engagement
Who You Are:
Experienced in product management within complex omni-channel retail environments.
Strong understanding of driving loyalty programs in a Digital e-commerce landscape.
Skilled in connecting cross-channel marketing tactics to drive member engagement.
Proficient with marketing automation platforms, customer data platforms (CDP) and CRM systems.
Effective at prioritizing features and managing stakeholders.
Role Overview:
Establish and execute the strategy for Member Engagement initiatives.
Align engagement products with technology and marketing strategies using data-driven decisions.
Focus on optimizing member experiences, loyalty programs, and engagement efficiency to boost retention and revenue.
Foster relationships across the company within cross-functional teams to enhance member engagement capabilities.
Key Responsibilities:
Partner with Marketing and Digital teams to align technology with strategic engagement goals.
Advocate for member needs across IT products and services.
Use data insights from our Enterprise Data Warehouse and CDP to identify opportunities and support decisions.
Analyze current processes and technology to find improvement areas in the member journey.
Create strategic roadmaps and manage product backlogs for engagement initiatives.
Lead development, deployment, and optimization of engagement products.
Define and measure KPIs for product adoption, engagement performance, and member satisfaction.
Promote cross-departmental collaboration to ensure a cohesive member experience.
Politically astute; able to navigate complex organizations; demonstrated ability to achieve results through influence in a cross-functional, global matrixed team environment.
Requirements:
Proven product management experience in retail, particularly in member engagement or loyalty programs.
BA/BS in Engineering, Business, Marketing, or related field.
6+ years in product management, retail, or related fields with a focus on customer engagement.
Strong data analytics skills and experience with measurement of engagement metrics.
Excellent communication skills with ability to articulate complex engagement concepts.
Experience in strategy development and execution for omni-channel engagement.
Proficiency in agile methodologies and related tools such as Jira, Trello, Monday, or similar platforms to manage sprints, track progress, and maintain transparency.
Ability to manage ambiguity and drive organizational change in a fast-paced environment.
Experience in automation of marketing tactics using generative AI and other ML models highly desirable.
Leadership Competencies:
Strategic thinker with an enterprise mindset, bringing value to all of BJs through enhanced member engagement.
Influential leader, able to manage stakeholders without direct authority.
Clear communicator and proactive problem solver in the realm of member engagement.
Balances strategic vision with operational excellence in engagement initiatives.
Ability to ramp up quickly on member engagement marketing business domains.
Create, lead, manage and develop high-performing cross-functional teams focused on member satisfaction.