Role: Lead Web Developer/Content Author (Adobe Experience Manager (AEM))
Location: Alpharetta, GA
Job description
Responsible for creating, testing, editing, and maintaining content for our client's Healthcare Website to achieve business goals. Collaborate with internal teams to advance the strategy around our client's Healthcare website, implementing new design and layout to help raise brand awareness, generate more dynamic user interactions, support lead generation and more. Create new content on the website, concepting future strategies for the digital experience, implementing web development best practices, and working with partners to bring everything to life digitally. Experienced professional with demonstrable creative writing skills. Perform well under deadlines and be detail oriented. Expertise in content optimization and brand consistency a plus. Support marketing content initiatives to ensure customer engagement, brand consistency and a positive customer experience.
Responsibilities
Develop content strategy aligned with short-term and long-term marketing targets
Collaborate with marketing and design teams to plan and develop site content, style, and layout
Build, edit, and maintain content on our client's Healthcare website
Implement website best practices to help with the evolution of the digital user journey
Create and publish engaging content
Liaise with content writers to ensure brand consistency
Optimize content according to Search Engine Optimization
Use content management systems to analyze website traffic and user engagement metrics
Manage content distribution to online channels and social media platforms to increase web traffic
Stay up to date with developments and generate new ideas to draw audience's attention
Perform QA activities
Required Skills and Experience
Proven work experience as a Content author
Proven working experience in web programming
Top-notch programming skills and in-depth knowledge of modern HTML/CSS
Hands-on experience with Adobe Experience Manager (AEM)
Familiarity with at least one of the following programming languages: ASP.NET, JavaScript
Hands on experience with MS Office and WordPress
Hands-on experience with Adobe Experience Manager (AEM).
Knowledge of Search Engine Optimization and web traffic metrics
Familiarity with social media
Attention to detail
Good organizational and time-management skills
Tech Mahindra is an Equal Employment Opportunity employer. We promote and support a diverse workforce at all levels of the company. All qualified applicants will receive consideration for employment without regard to race, religion, color, sex, age, national origin or disability. All applicants will be evaluated solely on the basis of their ability, competence, and performance of the essential functions of their positions with or without reasonable accommodations. Reasonable accommodations also are available in the hiring process for applicants with disabilities. Candidates can request a reasonable accommodation by contacting the company ADA Coordinator at ADA_Accomodations@TechMahindra.com