Marketing Director at Sauk Valley Bank in Sterling, Illinois

Job Description:

Title: Marketing Director

Salary Range: Based on Experience

FLSA: Exempt

Hours: Monday – Friday 8:00 – 5:00

Category: Full Time

Reports To: VP Regional Manager

SUMMARY

The position of Marketing Director will be responsible for developing and implementing strategic marketing initiatives to support the growth, brand awareness and customer engagement efforts of the Bank. The position is responsible for directing the day-to-day marketing functions of Sauk Valley Bank, including expenses, budgets, advertising and promotions. The Marketing Director will lead marketing efforts ensuring alignment with the bank's mission, values and business objectives. In addition, the Marketing Director assures compliance with all SVB policies and procedures, as well as all applicable state and federal banking/trust and investment regulations.

ESSENTIAL DUTIES

1. Develop, implement and oversee comprehensive marketing strategies that align with the bank's objectives and enhance brand recognition.
2. In conjunction with Market Presidents, develop and manage the marketing budget toachieve the Bank's marketing goals and objectives, ensuring optimal allocation of resources.
3. Conduct regular market analysis to idenfiy customer needs, competitive trends and emerging opportunities. Use data-driven insights to refine marketing strategies and measure effectiveness of campaigns.
4. Collaborate with product teams to develop market strategies for new products and services, ensuring effective promotion, customer education and support of goals.
5. Stregthen and maintain the bank's brand by ensuring consistent messaging, design and experience across all customer touchpoints.
6. Lead and mentor the marketing team, fostering a collaborative environment. Partner with cross-functional teams to execute marketing strategies effectively.
7. Conducts annual review of products and services to accurately recommend growth, harvest or exit.
8. Provides clear, concise and truthful advertising messages in all advertising media for SVB

SECONDARY DUTIES

The position of Marketing Director performs duties specific to the position and other functions as assigned.

SUPERVISORY RESPONSIBILITY

The position of Marketing Director is responsible for the supervision of the Marketing Assistant.

MINIMUM REQUIREMENTS

These specifications are general guidelines based on the minimum experience normally considered essential to the satisfactory performance of this position. The requirements listed below are representative of the knowledge, skill and/or ability required to perform the position in a satisfactory manner. Individual abilities may result in some deviation from these guidelines.

• Bachelor's degree and five years of related experience and/or training; or the equivalent combination of education and experience. Work related experience should consist of a financial institution operations, sales or customer service background. Educational experience, through in-house training sessions, formal school or financial industry related curriculum, should be business or financial industry related.
• Utilize MS Word, Excel and PowerPoint with a high degree of proficiency
• Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
• Advanced experience, knowledge and training in bank terminology and products and services.
• Ability to think strategic and execute tactically.
• Strong knowledge of general office practices.
• Effective oral, written and interpersonal communication skills with the ability to apply common sense to carry out instructions, interpret documents, understand procedures, write reports and correspondence, and speak clearly to customers and employees.
• Ability to deal with difficult problems involving multiple facets and variables in non-standardized situations.
• Effective organizational and time management skills.
• Ability to work with no supervision while performing duties.
• Current driver's license and a vehicle with appropriate insurance coverage if required to drive in the course of performing assigned duties and responsibilities.

The incumbent must be able to perform this position safely, without endangering the health or safety to him/herself or others.

Sauk Valley Bank is an Equal Opportunity Employer. SVB is committed to the provision of equal opportunity employment for all qualified persons in all job classifications in recruitment, selection and promotion without regard to race, color, religion, gender, gender identity, sexual orientation, parental status, national origin, age, disability, military status, veteran status or any other protected status. Submission of this information is voluntary and is not considered in employment decisions. This information will be kept separate from the employment files and is considered confidential.

Management reserves the right to change this position description at any time according to business needs.

February 18, 2022

PI251291195