Social Lead, Metaverse & Wearables at Meta in San Francisco, California

Job Description:

Meta is looking for an innovative leader to drive the vision and lead the central team responsible for the Social content channels for Metaverse (Meta Quest + Horizon) and Wearables (Ray-Ban Meta). This role will be responsible for leading the strategic development and execution of social communications initiatives that support and build our brands and products in the eyes of both our global community and key audiences.The ideal individual for this role has a strong background in originating and setting a vision for social and editorial programs which generate high levels of impact with audiences across multiple channels. This individual will have proven experience working with executive leadership, leading creative development, teams and cross-functional programs. They should also have a passion for problem-solving, collaborating cross-functionally, and driving data-driven results. This person will also be expert at relationship building and executive-level influence: open, tenacious, curious, and a champion for this program of work.

Social Lead, Metaverse & Wearables Responsibilities:

• Develop and lead the social content and channel strategy for the Metaverse and Wearables products in partnership with internal creative teams, outside agencies and cross-functional partners.


• Lead and motivate team members in developing creative work for social channels.


• Partner with Brand Strategy, Insights, Analytics, Communications and Marketing teams to ensure that all work is grounded in product understanding, data and insights and structured to deliver data-driven results.


• Be the champion of our audience: ensure that the content agenda serves both company needs and audience needs.


• Build exposure, both on-platform and off, by leveraging relationships with cross-functional teams to further the reach and engagement of our content.


• Analysis of cultural, community, media and market trends to inform strategic and creative development for content.


• Analyze insights to ensure that the content strategy is evaluated correctly and demonstrates business value.

Minimum Qualifications:

• 12+ years digital communications experience with proven experience in social/content/editorial.


• Experience working with consumer-facing global brands and products.


• Experience building, inspiring, and leading teams and managing individual career growth.


• Experience with multi-channel communications planning, using data to identify insights and build strategies for social content.


• Experience developing and executing creative, innovative, integrated social content.


• Experience presenting to executive leadership and promoting the importance of the social discipline.

Preferred Qualifications:

• Analytical/Data driven.


• Thrive in a self-starter, fast-paced and changing environment.


• Outstanding creative sense, with excellent written and verbal communication skills to communicate ideas to a broad audience.


• Experience of quick-turn/rapid-response communications.


• Experience collaborating within dynamic and matrixed organizations.


• Interest for Meta's mission and values.

About Meta:

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today-beyond the constraints of screens, the limits of distance, and even the rules of physics.



Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.


$174,000/year to $242,000/year + bonus + equity + benefits


Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta. Apply Now