Wells Fargo is seeking a Marketing Consultant to become a member of the Credit Card Acquisition Marketing team. The role will focus on driving growth within the credit card acquisition space by implementing and managing digital marketing campaigns to our bank customers via WF's owned digital channel, one of Wells Fargo credit cards most important acquisition channels. The individual in seat will deliver profitable growth for the bank by helping to get the right credit card products and offers in front of the right customers at the right time.
Learn more about the career areas and lines of business at wellsfargojobs.com
Key responsibilities include:
Lead Wells Fargo credit cards Digital marketing for WF owned channel, including, but not limited to:
Serve as Lead for marketing programs: design creative, define segmentation and targeting, and optimize across products and offers
Work with internal partners to develop and launch tests to measure and optimize creative treatments and strategies
Review analysis of products, sales pricing, customer retention, customer profile, sales, profitability and review data in support of program initiatives
Exercise independent judgment to guide campaigns
Support evaluation of procedure workflows and controls to recommend process improvements or define new processes to gain efficiencies
Management and updating of marketing control procedures, including making updates and leading audits as needed
Become Subject Matter Expert for their channel for compliance and control management through internal training and partnering with internal partners.
RequiredQualifications
2+ years of Marketing, E-business, Digital Marketing, Digital Platform experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
Ability to handle multiple projects at one time while maintaining outstanding attention to detail and organizational skills
Desired Qualifications
2+ years' experience actively managing, reporting on, and optimizing marketing campaigns and tactics
Experience marketing in regulated industry, and working closely with Legal and Compliance partners to market products in a manner that meets all regulatory standards
Experience pulling data and preparing results for review with Sr. business leaders
High proficiency in Excel and PowerPoint
Job Expectations:
This position is not eligible for visa sponsorship
This position is eligible for a hybrid work schedule
LOCATIONS:
2200 Concord Pike, Wilmington, DE
550 S Tyron Street, Charlotte, NC
150 E 42nd St, New York, NY
800 S Jordan Creek Pkwy, West Des Moines, IA
Salary Range for New York, NY: $76,300 - $135,700
Salary Range for Wilmington, DE: $69,900 - $124,300
Salary range for Charlotte, NC & West Des Moines, IA: $63,600 - $113,000
Pay Range
Reflected is the base pay range offered for this position. Pay may vary depending on factors including but not limited to achievements, skills, experience, or work location. The range listed is just one component of the compensation package offered to candidates. $63,600.00 - $135,700.00 Benefits
Wells Fargo provides eligible employees with a comprehensive set of benefits, many of which are listed below. Visit Benefits - Wells Fargo Jobs for an overview of the following benefit plans and programs offered to employees.
Health benefits
401(k) Plan
Paid time off
Disability benefits
Life insurance, critical illness insurance, and accident insurance
Parental leave
Critical caregiving leave
Discounts and savings
Commuter benefits
Tuition reimbursement
Scholarships for dependent children
Adoption reimbursement
Posting End Date: 19 Oct 2024 * Job posting may come down early due to volume of applicants.
We Value Diversity
At Wells Fargo, we believe in diversity, equity and inclusion in the workplace; accordingly, we welcome applications for employment from all qualified candidates, regardless of race, color, gender, national origin, religion, age, sexual orientation, gender identity, gender expression, genetic information, individuals with disabilities, pregnancy, marital status, status as a protected veteran or any other status protected by applicable law.
Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit's risk appetite and all risk and compliance program requirements.
Candidates applying to job openings posted in US: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.
Applicants with Disabilities
To request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo .
Drug and Alcohol Policy
Wells Fargo maintains a drug free workplace. Please see our Drug and Alcohol Policy to learn more.
Wells Fargo Recruitment and Hiring Requirements:
a. Third-Party recordings are prohibited unless authorized by Wells Fargo.
b. Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process.