Marketing Manager - Media & Email Strategy at Elevance Health in Atlanta, Georgia

Job Description:

Marketing Manager - Media & Email Strategy




Location: Elevance Health supports a hybrid workplace model (virtual and in-office) with PulsePoint sites used for collaboration, community, and connection. This includes remote work and 1-2 days in office per week.


The Marketing Manager is a key role in the Omnichannel Marketing organization, reporting to the Director of Go-to Market Planning. This individual will be accountable for spearheading the planning for multi-channel, multi-touch marketing campaigns focused on the consumer and based on business objectives. The successful candidate will be a forward-thinking, results-driven marketer with a passion for taking initiative, program management, and achieving success.


You will collaborate with other marketing associates to support the development of always-on, triggered journeys leveraging relevant marketing channels, including email, SMS, and paid media. You're a critical partner between marketing strategy and campaign management, providing clear direction of the marketing objectives to media channel subject matter experts to fully develop omnichannel marketing plans. You will optimize campaigns on an ongoing basis, using technology, reporting and marketing intelligence to meet business and marketing goals.


This individual is comfortable with ambiguity and uncertainty, and has a keen ability to adapt quickly and support others through complex situations.



How You Will Make an Impact



Primary duties may include, but are not limited to:

• Develop break-through consumer-centric performance marketing strategies for member acquisition, onboarding, engagement and retention by combining marketing intelligence with business priorities


• Collaborate with stakeholders and to enhance Elevance Health's marketing campaigns through planning, forecasting, optimization, and campaign reporting


• Provide strategic direction to the Campaign Management and Operation teams and collaborate on the development of comprehensive journey strategies that may include on and offline media

• Lead the development of strategic and tactical multi-channel marketing campaigns in partnership with the Campaign Management team setting clear goals for each channel and across the whole journey.


• Develop test & learn agendas with a viable measurement approach


• Educate stakeholders about the potential capabilities of marketing campaigns to maximize consumer engagement and satisfaction


• Be mindful of the details to ensure campaigns are planned and executed on time.


• Identify opportunities to improve our marketing capabilities and processes to help drive the success of future campaigns and increase our marketing maturity.

• Partner with Marketing Strategists and Campaign Management teams to define the optimal measurement approach. Leads the development of performance forecasts with the Campaign Management team.


• Provide actionable insights to stakeholders beyond standard KPIs by showcasing the business impact and improving the understanding of the consumer's behavior


• Communicate objectives, strategies, and rhythm of the business performance results with leadership and cross-functional teams using effective verbal and written communications

• Develop and cultivate excellent relationships with business partners, team members and marketing leaders.

Minimum Requirements

• Requires a BA/BS degree and a minimum of 5 years of related experience; or any combination of education and experience, which would provide an equivalent background.

Preferred Skills, Capabilities, and Experiences

• Healthcare marketing experience preferred.


• Prefer experience with both B2B and B2C audiences.


• A background in the healthcare industry, financial services and/or ad agency experience


• Excellent communication.


• Ability to analyze opportunities and present objectives and desired outcomes to leadership with effective storytelling (verbal and written form).


• Possess a strategic and business-forward approach.


• Understand how to work towards broad business objectives and navigate in an ambiguous business setting.


• Results oriented. Ability to roll up the sleeves to drive towards the key business outcomes.


• Exceptional project manager.


• Can bring together cross-functional teams to get things done with an own-it attitude.


• Can recognize the opportunity and execute against it.


• Relationship builder. Forms relationships and can influence decisions through compelling data and communication.


• Experience with traditional and digital media.


• Experience working in a matrix organization.

Please be advised that Elevance Health only accepts resumes for compensation from agencies that have a signed agreement with Elevance Health. Any unsolicited resumes, including those submitted to hiring managers, are deemed to be the property of Elevance Health.

Who We Are

Elevance Health is a health company dedicated to improving lives and communities - and making healthcare simpler. We are a Fortune 25 company with a longstanding history in the healthcare industry, looking for leaders at all levels of the organization who are passionate about making an impact on our members and the communities we serve.

How We Work

At Elevance Health, we are creating a culture that is designed to advance our strategy but will also lead to personal and professional growth for our associates. Our values and behaviors are the root of our culture. They are how we achieve our strategy, power our business outcomes and drive our shared success - for our consumers, our associates, our communities and our business.

We offer a range of market-competitive total rewards that include merit increases, paid holidays, Paid Time Off, and incentive bonus programs (unless covered by a collective bargaining agreement), medical, dental, vision, short and long term disability benefits, 401(k) +match, stock purchase plan, life insurance, wellness programs and financial education resources, to name a few.

Elevance Health operates in a Hybrid Workforce Strategy. Unless specified as primarily virtual by the hiring manager, associates are required to work at an Elevance Health location at least once per week, and potentially several times per week. Specific requirements and expectations for time onsite will be discussed as part of the hiring process. Candidates must reside within 50 miles or 1-hour commute each way of a relevant Elevance Health location.

The health of our associates and communities is a top priority for Elevance Health. We require all new candidates in certain patient/member-facing roles to become vaccinated against COVID-19. If you are not vaccinated, your offer will be rescinded unless you provide an acceptable explanation. Elevance Health will also follow all relevant federal, state and local laws.

Elevance Health is an Equal Employment Opportunity employer and all qualified applicants will receive consideration for employment without regard to age, citizenship status, color, creed, disability, ethnicity, genetic information, gender (including gender identity and gender expression), marital status, national origin, race, religion, sex, sexual orientation, veteran status or any other status or condition protected by applicable federal, state, or local laws. Applicants who require accommodation to participate in the job application process may contact elevancehealthjobssupport@elevancehealth.com for assistance. Apply Now