Advertising Research and Insights Manager at Best Buy in Minneapolis, Minnesota

Job Description:

<span style="font-size:12pt"><span style="line-height:normal"><span style="font-family:Aptos,sans-serif"><span arial="" style="font-family:">As the Advertising Research and Insights Manager, you will lead research initiatives that fuel creative strategies and make Best Buy advertising campaigns more effective. You'll dig into data to uncover insights that inspire our creative, marketing and media teams, ensuring everything produced resonates with our audience. In this role, you'll collaborate across departments to translate consumer behavior and market trends into actionable, data-driven strategies. If you're curious, strategic and passionate about using research to drive creative success, this role will give you the chance to make a big impact.</span></span></span></span><br><br><span style="font-size:12pt"><span style="line-height:normal"><span style="font-family:Aptos,sans-serif"><span arial="" style="font-family:">This role is hybrid, which means you will work some days at a Best Buy location (Corporate Campus, Richfield, MN) and some days virtually from home or another non-Best Buy location. The recruiter or hiring manager will provide more details during the hiring process.</span></span></span></span><br><br><span style="font-size:12pt"><span style="line-height:normal"><span style="font-family:Aptos,sans-serif"><b><span arial="" style="font-family:">What you'll do</span></b></span></span></span><br> <ul><li><span style="font-size:12pt"><span style="line-height:normal"><span style="tab-stops:list .5in"><span style="font-family:Aptos,sans-serif"><span arial="" style="font-family:">Lead and manage research projects to inform creative, marketing, and media strategies.</span></span></span></span></span></li><li><span style="font-size:12pt"><span style="line-height:normal"><span style="tab-stops:list .5in"><span style="font-family:Aptos,sans-serif"><span arial="" style="font-family:">Work with cross-functional teams to translate consumer insights into compelling campaigns.</span></span></span></span></span></li><li><span style="font-size:12pt"><span style="line-height:normal"><span style="tab-stops:list .5in"><span style="font-family:Aptos,sans-serif"><span arial="" style="font-family:">Manage the research budget and partner with external research vendors to stay on track.</span></span></span></span></span></li><li><span style="font-size:12pt"><span style="line-height:normal"><span style="tab-stops:list .5in"><span style="font-family:Aptos,sans-serif"><span arial="" style="font-family:">Present key findings and recommendations to stakeholders and senior leadership.</span></span></span></span></span></li><li><span style="font-size:12pt"><span style="line-height:normal"><span style="tab-stops:list .5in"><span style="font-family:Aptos,sans-serif"><span arial="" style="font-family:">Ensure Best Buy advertising strategies are informed by data and continuously optimized.</span></span></span></span></span></li></ul><br><span style="font-size:12pt"><span style="line-height:normal"><span style="font-family:Aptos,sans-serif"><b><span arial="" style="font-family:">Basic qualifications</span></b></span></span></span><ul><li><span style="font-size:12pt"><span style="line-height:normal"><span style="tab-stops:list .5in"><span style="font-family:Aptos,sans-serif"><span arial="" style="font-family:">5 years of experience in market or advertising research or consumer insights</span></span></span></span></span></li><li><span style="font-size:12pt"><span style="line-height:normal"><span style="tab-stops:list .5in"><span style="font-family:Aptos,sans-serif"><span arial="" style="font-family:">5 Years of strong analytical skills with experience in both qualitative and quantitative research.</span></span></span></span></span></li><li><span style="font-size:12pt"><span style="line-height:normal"><span style="tab-stops:list .5in"><span style="font-family:Aptos,sans-serif"><span arial="" style="font-family:">5 years of experience of presenting research findings in a clear and compelling way</span></span></span></span></span></li><li><span style="font-size:12pt"><span style="line-height:normal"><span style="tab-stops:list .5in"><span style="font-family:Aptos,sans-serif"><span arial="" style="font-family:">5 years of experience supporting a marketing teams to guide strategic way</span></span></span></span></span></li></ul><span style="font-size:12pt"><span style="line-height:normal"><span style="font-family:Aptos,sans-serif"><b><span arial="" style="font-family:">Preferred qualifications</span></b></span></span></span><br> <ul><li><span style="font-size:12pt"><span style="line-height:normal"><span style="tab-stops:list .5in"><span style="font-family:Aptos,sans-serif"><span arial="" style="font-family:">Familiarity with consumer behavior and media trends.</span></span></span></span></span></li><li><span style="font-size:12pt"><span style="line-height:normal"><span style="tab-stops:list .5in"><span style="font-family:Aptos,sans-serif"><span arial="" style="font-family:">Strong project management skills and the ability to balance multiple projects.</span></span></span></span></span></li><li><span style="font-size:12pt"><span style="line-height:normal"><span style="tab-stops:list .5in"><span style="font-family:Aptos,sans-serif"><span arial="" style="font-family:">Excellent communication and storytelling skills for delivering insights to diverse teams.</span></span></span></span></span></li><li><span style="font-size:12pt"><span style="line-height:normal"><span style="tab-stops:list .5in"><span style="font-family:Aptos,sans-serif"><span arial="" style="font-family:">Bachelor's degree in marketing, advertising or a related field</span></span></span></span></span></li></ul><br><span style="font-size:12pt"><span style="line-height:normal"><span style="font-family:Aptos,sans-serif"><b><span arial="" style="font-family:">What's in it for you</span></b></span></span></span><br><br><span style="font-size:12pt"><span style="line-height:normal"><span style="font-family:Aptos,sans-serif"><span arial="" style="font-family:">We're committed to helping our people thrive at work and at home. We offer generous benefits that address your total well-being and provide support as you need it, especially key moments in your life.</span></span></span></span><br><br><span style="font-size:12pt"><span style="line-height:normal"><span style="font-family:Aptos,sans-serif"><span arial="" style="font-family:">Our benefits include:</span></span></span></span><ul><li><span style="font-size:12pt"><span style="line-height:normal"><span style="tab-stops:list .5in"><span style="font-family:Aptos,sans-serif"><span arial="" style="font-family:">Competitive pay</span></span></span></span></span></li><li><span style="font-size:12pt"><span style="line-height:normal"><span style="tab-stops:list .5in"><span style="font-family:Aptos,sans-serif"><span arial="" style="font-family:">Financial savings and retirement resources</span></span></span></span></span></li><li><span style="font-size:12pt"><span style="line-height:normal"><span style="tab-stops:list .5in"><span style="font-family:Aptos,sans-serif"><span arial="" style="font-family:">Generous employee discount</span></span></span></span></span></li><li><span style="font-size:12pt"><span style="line-height:normal"><span style="tab-stops:list .5in"><span style="font-family:Aptos,sans-serif"><span arial="" style="font-family:">Support for your physical and mental well-being</span></span></span></span></span></li></ul><br><span style="font-size:12pt"><span style="line-height:normal"><span style="font-family:Aptos,sans-serif"><b><span arial="" style="font-family:">About us</span></b></span></span></span><br><br><span style="font-size:12pt"><span style="line-height:normal"><span style="font-family:Aptos,sans-serif"><span style="background:white"><span arial="" style="font-family:"><span style="color:#1d252c">As part of the Best Buy team, you'll help us fulfill our purpose to enrich lives through technology. We bring that to life every day by humanizing and personalizing tech solutions for every stage of life - in our stores, online and in customers' homes.</span></span></span><br><br><span arial="" style="font-family:"><span style="color:#1d252c"><span style="background:white">Our culture is built on deeply supporting and valuing our amazing employees who make it all possible. We're committed to being a great place to work, where you can unlock unique career possibilities. Above all, we aim to provide a place where you can bring your full, authentic self to work now and into the future. Tomorrow works here.™</span></span></span></span></span></span><br><br><span style="font-size:12pt"><span style="line-height:normal"><span style="font-family:Aptos,sans-serif"><span style="background:white"><span arial="" style="font-family:"><span style="color:#1d252c">Best Buy is an equal opportunity employer.</span></span></span></span></span></span><br> <p> Position Type: Full timePandoLogic. Keywords: Recruiter, Location: Minneapolis, MN - 55423