The E-Commerce Marketplace Analyst is responsible for driving revenue growth on online marketplaces, with an emphasis on Amazon's platform. This position has ownership of all business development activities related to King Technology, Inc's. (KTI's) online marketplaces. The E-Commerce Marketplace Analyst, reporting to the Chief Growth Officer (CGO), collaboratives with external partners and internal cross-functional teams to deliver results.
Essential Functions:
Develop and execute strategies to drive sales growth on Amazon and other online marketplaces.
Ensure all listings are optimized with high-quality content and SEO keywords to maximize discoverability and conversion.
Oversee and optimize advertising spend. Align advertising strategy with strategic priorities for the business.
Develop and implement online growth strategies to increase customer acquisition, increase retention, improve profitability and enhance the customer experience.
Serve as primary day-to-day point of contact with marketplace partners. Successfully manage the relationship and collaborate with partners to drive business results.
Develop, execute, monitor and adjust all aspects of new product launches for Amazon and other online marketplaces.
Partner with internal cross-functional teams including Marketing, Operations, Sales, and Finance.
Regularly analyze data and trends and deliver meaningful, actionable insights to the business to improve results.
Collaborate with marketplace partner to find and deliver on efficiencies in how KTI serves its customers.
Manage sales forecast for marketplace business. Revise and deliver monthly forecast by SKU.
Develop wholistic reporting and effectively communicate key metrics to leadership.
Stay up to date on e-commerce marketplace trends, advancements and changes to marketplace platforms.
Actively monitor and report on the competitive landscape. Develop and implement counter measures to minimize competitive threats on marketplaces.
Other duties as assigned.
Job Qualifications:
Minimum of 3 years working in Amazon, ideally managing over $50M in revenue
Bachelor's degree in Marketing or related field
Strong knowledge and familiarity with all aspects of the Amazon platform
Collaborative work style that can effectively work with internal cross-functional teams and external business partners
Highly organized and effective at meeting deadlines
Analytical and enjoys working with data
Passionate and curious about e-commerce and online marketplaces
Strong interpersonal and communication skills (verbal/written) required
Travel 5-6 times per year
Embrace and foster company values of Integrity, Excellence, People Chemistry, Golden Rule, Courage and Servant-Leadership