The Product Strategist will be responsible for developing and executing the product strategy for brand and creator livestreams on TikTok Shop. This role will focus on designing compelling product bundles, optimizing competitive pricing strategies before and during livestreams, and curating product assortments that drive viewer engagement and sales. The Product Strategist will work closely with the Livestream Operations, Marketing, and Sales teams to maximize the effectiveness of livestream campaigns and ensure seamless integration of products into livestream events. Candidates who excel in this role will be strategic thinkers, analytical, detail-oriented, and
highly collaborative.
Job Responsibilities
Develop and implement product bundling strategies that enhance value for customers and increase average order value during livestreams.
Design competitive pricing models to maximize revenue and conversion rates before, during, and after livestream events.
Curate and manage product assortments that align with brand and creator strategies, ensuring a cohesive and appealing product mix.
Collaborate with Livestream Operations to integrate products seamlessly into livestreams, optimizing the shopping experience for viewers.
Analyze sales data and market trends to inform product strategy and identify opportunities for growth.
Work cross-functionally with the Marketing team to develop promotional strategies that drive traffic and engagement to livestreams.
Monitor competitor activities and industry trends to stay ahead of market developments and adjust strategies as needed.
Provide insights and recommendations to the leadership team on product and pricing strategies to drive overall business growth.
Qualifications
2 to 4 years of experience in product management, merchandising, or a related field within e-commerce or social commerce platforms.
Strong understanding of livestreaming, social commerce, and the TikTok ecosystem.
Proven experience in developing product bundles and pricing strategies.
Analytical mindset with the ability to interpret data and make data-drive
decisions.
Strong communication skills, with the ability to effectively collaborate and
engage with brands and creators to align on product strategy and livestream
goals.
Detail-oriented with strong organizational skills.