Serenity Kids is cultivating health, equality, and sustainability through baby food high in healthy fat and protein and made with organic vegetables and meat from regenerative family farms. We make children healthier by offering nutrient-dense foods that taste great to kids and are convenient for parents. We envision a thriving planet where children are fed, raised, and educated to be healthy, happy, creative human beings.
Serenity Kids is the fastest growing and top selling shelf stable baby food in the country. Since launching in 2018, we now sell in over 20,000 stores nationwide with more on the way and have a total of 35 products in three categories, with line extensions and new categories in the works.
In addition to expanding our products, we are projecting to more than double the size of our team over the next few years, driving growth in the brand and mission of Serenity Kids.
JOB SUMMARY:
The Sr. Ecommerce Analytics Manager will collaborate with cross-functional teams, stakeholders and agencies and will create reporting metrics, dashboards, and analytics tools that offer strategic insights to leadership and support data-driven decision-making. We are seeking a candidate with strong expertise in analyzing large data sets and transforming data into actionable insights, particularly in performance marketing and omnichannel growth, to help quantify ROI and develop scalable strategies. An entrepreneurial mindset and hands-on approach to continuously improving our analytics framework and tools are essential.
The ideal candidate is a detail oriented, assertive, technically focused and data-driven leader who thrives in a fast-paced and collaborative environment. They are process and systems oriented, solutions oriented and take initiative with confidence. This individual is hands on, adaptable and works with a sense of urgency while maintaining meticulous attention to details.
JOB RESPONSIBILITIES:
Generate insights by crafting clear, data-driven narratives that highlight opportunities and offer recommendations to enhance business performance
Develop key performance indicators (KPIs) and create best-in-class measurement frameworks for assessing customer engagement across all digital channels
Collaborate cross-functionally with the Director of Sales Planning and Insights to align strategies
Build reports and analytics tools to improve Serenity Kids' measurement of customer acquisition, retention, feature engagement, and financial performance across product offerings
Program manage cross-functional initiatives that involve developing new data sources and modifying existing data infrastructure and analytics products
Assist DTC, Amazon, and retail media leaders with specific data requests
Oversee Annual Operating Plan and Sales and Operations Planning (AOP and S&OP) processes, with a focus on ensuring forecasting accuracy
Build and maintain dashboards, including setting up BI tools for internal use
Develop and maintain a source of truth and data tech stack for digital channels, including Amazon, Retail Media Networks, (RMN), and DTC
Identify category trends, conduct promotional analysis, and update core customer KPIs such as Customer Acquisition Cost (CAC) and LTV
Undertake specialty projects and analyses as needed
Clean and maintain first-party data and data architecture
JOB REQUIREMENTS:
A minimum of 5 years of relevant experience analyzing eCommerce data and providing business insights
3-5 years experience in CPG
Demonstrated leadership experience with a proven ability to collaborate effectively with executive leadership teams
Proficiency in eCommerce customer and site analytics data sets including customer journeys, conversion funnels and feature measurement, along with marketing, pricing, assortment, and fulfillment strategies
Bachelor's degree in Business Analytics, Finance, Math, Statistics, Economics, or a related field with a quantitative focus strongly preferred
Advanced Excel skills, including data connections, complex formulas, and pivot tables
High proficiency in SQL and a solid understanding of database architecture
Strong data visualization skills, particularly with Tableau or similar tools
Ability to interpret business metrics, perform complex analyses, and connect multiple data sources to explain business performance
Proven experience managing cross-functional projects independently, delivering results under tight deadlines with minimal guidance
Thorough understanding of financial KPIs and P&L statements
Possess excellent written and verbal communication skills, with a proven ability to translate analyses into actionable business strategies and effectively present complex data insights to non-technical stakeholders
Exceptional attention to detail and a track record of delivering accurate data
Ability to thrive in a high-growth environment while maintaining a commitment to quality
Willingness to travel up to 10% of the time
WHY WORK AT SERENITY KIDS?
Serenity Kids is committed to creating a workplace that feeds the soul. We integrate our mission to make the world healthier into everything we do by creating a culture that emphasizes self care, personal growth, and family time. We attract and retain top performers that will do whatever it takes to get the job done, while also staying healthy and having fun! At Serenity Kids, we live out our values-integrity, curiosity, hunger, and empathy-in everything we do. Joining our team means becoming part of a supportive and collaborative community where you have the flexibility and freedom to achieve your best work in the way that suits you.
We believe in our own greatness, knowing that we can achieve anything if we stay connected to ourselves and each other, leveraging our unique talents and points of view, and trusting in the serendipities that naturally unfold for us. We joined this team to make the world better, while also realizing that it is a beautiful opportunity to make ourselves better as well. In this chosen tribe, we have diverse backgrounds and ethnicities, unique points of view, and even live in different geographies. We get to be who we are and grow into more of ourselves every day.
Serenity Kids offers a comprehensive benefits and compensation package, including: