We are an international community that believes that our employees are the foundation of our success. That's why we are committed to creating a work environment that is challenging, rewarding, and fulfilling for everyone. We offer our employees:
A dynamic and inclusive culture that values diversity, flexibility, creativity, and teamwork!
Meaningful opportunities for your professional growth and development
A culture based on a responsible and sustainable use of technology
Competitive compensation and benefits package
A focus on work-life balance and wellbeing
A chance to make a real impact on the success of our clients and the global economy!
An opportunity to work with a Certified Great Place to Work company!
Are you passionate about technology and sustainability? CHG, a leader in #technology2use, is seeking a talented Regional Marketing Manager to join our dynamic team. This hybrid position, reporting to Vice President, Sales, offers an exciting opportunity in financial services!
Job purpose
Are you ready to take the lead in shaping the future of our brand in the US market? As our Regional Marketing Manager, you will play a pivotal role in driving both brand awareness and sales growth. You will be at the forefront of planning and executing marketing initiatives that not only boost demand but also directly contribute to generating sales-qualified accounts (SQAs). Working closely with cross-functional teams, especially in Group Marketing and Sales, you'll implement regional programs tailored to local market needs, ensuring these efforts are in alignment with our global marketing strategy.
This role is perfect for someone who thrives on both strategic planning and hands-on execution, with the ability to bring fresh ideas and initiatives to the table, with a proactive approach to driving marketing strategies. Your ability to communicate effectively, craft compelling messaging, and build strong relationships will be essential. Your mission will be to seamlessly blend strategy with execution, ensuring our marketing efforts directly translate into increased sales opportunities and a stronger brand footprint across the US.
Key Responsibilities
Regional Marketing Strategy: Lead the management and execution of the regional marketing strategy, ensuring it not only aligns with the overall Group Marketing strategy but also brings fresh ideas and innovative approaches tailored to the unique needs of the US market.
Innovation and Initiative: Drive the creation and implementation of new marketing initiatives that will help CHG develop it's household name. Proactively identify opportunities for brand growth, pushing beyond traditional methods to achieve greater impact.
Market Intelligence: Exchange with the Go-To-Market Global Team on market trends, competitor activities, and customer insights to adapt regional marketing strategies and identify new opportunities for the US region.
Sales & Marketing Alignment: Close collaboration with the Sales teams while understanding the strategic market and customer needs. Alignment of marketing efforts with theMarketing and Sales management objectives and planning of joint data-based call-to-action plans to drive overall success.
Sales Lead and Brand Development: Take the lead in building and nurturing CHG's brand presence, focusing on elevating the brand into a household name within the industry. Execution of lead generation activities, as well as Go-To-Market programs, to engage prospects and customers and expand the sales pipeline.
Public Representation: Act as a key representative of CHG in public forums, including speaking engagements, events, social media, and other brand ambassador opportunities. Confidently convey CHG's brand message and values, reinforcing the company's position as a leader in the industry.
Performance Measurement and Marketing Analytics: Monitoring and analysis of the effectiveness of marketing campaigns and activities while using data-driven Martech insights to optimize performance and ROI.
Qualifications
The ideal candidate will have demonstrated success in enabling sales growth through targeted marketing strategies and innovative campaigns, with experience in collaborating with and supporting sales teams to drive results.
Marketing Experience: Three to six years of experience in global or regional field B2B marketing, with a strong focus on Digital and Performance Marketing, Event Management, Content Development, Product/Services Marketing, Brand Development, Social Media, and Budget Management. Experience in financial services is a plus.
Marketing Analytics Proficiency: Analytical mindset with proficiency in using marketing analytics and reporting tools (e.g. CRM, Website Content Management Systems, Marketing Automation Tools, etc.).
Marketing Strategy Development: Strong creative thinking and problem-solving skills for developing innovative marketing strategies.
Communication Skills: Strong communication skills. Strong oral, written, and presentation skills with the ability to present within a public forum.
Software Skills: Four to five years of Microsoft software use at the Intermediate level, including Excel, Word, Outlook, PowerPoint. Comfort learning and using new systems and CRM.
Organizational Skills: Manage multiple priorities, act decisively in all problem resolution areas, and perform under pressure. Practical knowledge in leading and managing the execution of projects. Strong project management skills with the ability to handle multiple initiatives simultaneously.
Collaboration Skills: Highly self-directed and motivated with excellent interpersonal and presentation skills and an ability to work in collaboration with other business units. Proven ability to collaborate effectively and build strong relationships with a diverse range of stakeholders.
Education: Bachelor's Degree in Marketing, Business, or related field.
Travel: Ability to travel domestically and internationally as required for events and meetings. Must have a valid U.S. Passport.
Must be fluent in English, multilingual skills is a plus
Compensation and Benefits
Annual Base Pay: $85,000-$110,000
Variable Compensation: Performance based bonus
Benefits: Health, Vision, Dental, FSA, DCA, 401(k) with match, Disability Insurance, Paid Sick Time, Paid Vacation Time, Workcation, Hybrid Schedule, Equipment
About Us
The CHG-MERIDIAN Group is one of the world's leaders and pioneers in financing sustainable technology projects through our initiative with the principles of the resource-efficient circular economy, which makes us a reliable provider of technology2use solutions in the IT, industrial and healthcare sector. Our added value consists in offering to our customers comprehensive support for their infrastructure - from consulting, financial, and operational services to used-equipment remarketing services.
Independent from providers and with 40+ years of extensive experience, our global community consists of more than 1,300 employees in 30 countries across the globe. Our headquarters are in Weingarten, Germany.
We provide efficient technology management for large corporations and medium-sized enterprises, hospitals, and the public sector. The online-based TESMA® Technology and Service Management System provides more than 15,000 users with maximum transparency in technology management.