Location: 6220 Sprint Pkwy, Overland Park, KS, USA, 66251
Description:
Intake Notes:
- Must ben onsite in Overland Park office 3x a week, can be remote 2 days.
- Looking for a candidate with strong business copywriting/copy editor experience. This position will require a lot of writing and is not a facilitator for an agency to do the writing.
Overview:
We are seeking a seasoned marketing strategist to assist with the development and launch of our 2025 marketing plan. This contract position will play a pivotal role in shaping and driving our go-to-market strategy for enterprise connectivity solutions, targeting large companies with 1,000+ employees. The ideal candidate will have deep experience in marketing technology and connectivity solutions, combined with the ability to create and write high-impact pitches that align with our overarching 2025 campaign message.
Key Responsibilities: • Pitch Creation: Help develop compelling pitches for our connectivity solutions that can be leveraged across different touchpoints in our campaign. Ensure each pitch aligns with the overall 2025 campaign messaging and resonates with the specific needs of large enterprise customers. • Content Development: Write and produce marketing materials and assets as part of the campaign. These include drafts of promotional emails, sales collateral, website copy, case studies, pitch decks, and other assets that align with the campaign strategy. • Persona-Based Marketing: Ensure campaigns meet the buying groups where they are in the sales funnel, using persona-based marketing to tailor content and messaging to different decision-makers and influencers within target companies.
Key Skills & Qualifications: • Experience in Connectivity Solutions: Strong understanding of selling voice lines, business internet, IoT, advanced networking, and other connectivity solutions to large companies (1,000+ employees). • Integrated Campaign Planning Expertise: Demonstrated experience developing and executing integrated marketing campaigns across multiple channels. Able to plan, write, and execute the campaign from concept to deployment. • Enterprise B2B Marketing Expertise: Deep knowledge of targeting and selling to large enterprise businesses, specifically in crafting tailored pitches for different personas within those businesses. • Nimble & Fast Writer: Strong writing and copywriting skills, with the ability to quickly produce marketing materials, promotional emails, and campaign content with minimal oversight. • Collaborative & Adaptable: Able to work cross-functionally with internal teams (sales, marketing, product) to align on strategy and campaign execution. Comfortable working in a fast-paced, collaborative environment with a high degree of flexibility. • Familiarity with Persona-Based Marketing: Ability to develop persona-based strategies that address the unique needs and challenges of enterprise buying groups at different stages of the buyer's journey.