Summary: Our client stands at the forefront of online luxury real estate auctions, offering a distinctive and innovative method for buying and selling premium properties globally. They are seeking to hire a full-time Marketing Manager that will support their team in Matthews, NC. In this role, you will be responsible for crafting and executing comprehensive marketing campaigns to elevate the brand and drive property sales.
Opportunity: Direct Hire
Compensation: $75,000-$95,000 (dependent on experience)
Schedule: Monday to Friday (9AM-5PM)
Location: Matthews, NC
Responsibilities:
Develop and implement marketing strategies to promote luxury properties and enhance brand visibility across digital, print, and event channels.
Lead the creation of all marketing materials, including brochures, property descriptions, press releases, and promotional content.
Manage and grow social media presence across platforms such as Instagram, Facebook, and LinkedIn, ensuring consistent branding and messaging.
Oversee the production of high-quality marketing assets (photography, video tours, brochures, and virtual tours) in collaboration with external vendors.
Lead the strategy for digital advertising, SEO, and SEM campaigns to maximize property exposure and lead generation.
Manage marketing budgets and allocate resources to optimize campaign performance.
Analyze marketing metrics and KPIs, providing regular reports and actionable insights to senior management.
Work closely with the sales and property management teams to ensure alignment on marketing goals and initiatives.
Lead and mentor a marketing team, providing guidance and overseeing the execution of marketing plans.
Organize and promote events such as open houses, VIP showings, and luxury real estate expos.
Qualifications:
Bachelor's degree in Marketing, Communications, Business, or related field. Master's degree is a plus.
5+ years of experience in luxury real estate marketing or high-end property management.
Proven experience in managing marketing teams and large-scale campaigns.
Expertise in digital marketing, social media strategy, SEO, SEM, and content creation.
Experience working with design and marketing tools (e.g., Adobe Creative Suite, MailChimp, WordPress).
Strong project management skills and the ability to oversee multiple projects simultaneously.
Strong analytical skills with the ability to interpret data and make informed decisions.