With over 70 years of backyard cooking experience, Middleby Outdoor has three of the top brands in outdoor cooking (Char-Griller, Masterbuilt and Kamado Joe). We strive for excellence in designing and building the most innovative products in the industry and markets we serve. We create a work environment that is conducive to building long-term employees who are motivated and dedicated to manufacturing quality products while upholding the highest standards in business ethics. Our mission is to build great products and greater relationships with a vision to lead the way with integrity and intelligence.
SUMMARY
The Associate Marketing Manager - Social Media will work with a cross-functional team that is charged with creating best-in-class content, attracting and engaging consumers, and raising brand awareness. This position requires exceptional interpersonal skills, creativity, strong written and oral communication skills with the ability to function effectively with minimal direction and drive projects to successful, timely completion.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Develop and execute comprehensive social media strategies across platforms, while understanding our customer base and three brands (Kamado Joe, Masterbuilt and Char-Griller)
Write and publish post content for social media channels, including but not limited to Facebook, Instagram, X, and TikTok to drive social growth, views and engagement
Curate UGC and influencer content that resonates with fans and followers
Create reports on social media performance. Identify trends and insights. Make and implement recommendations to optimize performance
Develop social media campaign ideas and partner with cross-functional teams in execution
Creation and maintenance of social media content calendar
Support the Digital Marketing Director in bringing our three grilling brands to life
Coordinate with community management team and graphic design team to support social media initiatives, including requesting graphic design support, community FAQs, and social listening
Stays current with industry and social media trends, tools, innovations, and best practices
Be a creative thinker and problem solver with skills in collaboration and idea generation
Other duties as assigned
QUALIFICATIONS
Understanding of social media marketing, content development and how to align with business growth
Understanding of vertical video trends and how to maximize content for viewability
Expertise with social platforms including Facebook, Instagram, TikTok, X and preferably Sprout
Advanced-level in Microsoft Office (Word, Excel, Outlook, PowerPoint)
Asana experience a plus
Video editing ability a plus
Experience working in a multi-brand environment is a plus
Writing - ability to write in a provided brand tone and voice. Experience with copywriting a plus.
Experience using Chat GPT is a plus
Ability to thrive in a fast-paced environment and adapting with flexibility
Ability to multi-task
Ability to take direction, while still using creative problem resolution skills
Willingness to learn new technologies and techniques
Ability to work collaboratively within a team
Self-motivated, proactive, and resourceful, with a positive, professional attitude
Passion to change the outdoor cooking experience and contribute to the company vision
EDUCATION/EXPERIENCE
2-5 years of experience in social media marketing
Bachelor's Degree in public relations, communications, journalism, business, marketing, advertising or other related field
WORK ENVIRONMENT
Hybrid work in office environment
Knowledgeable of office administration principles, practices and techniques
Dedicated to company and personal core values
BENEFITS
Competitive salary
Hybrid office schedule
Generous Paid Time Off + company paid holidays
Health Savings Account with a company paid HSA contribution when enrolled in the traditional high deductible BCBS medical plan with HSA
Dental and vision plans
Legal and supplemental insurance available
401(k) Match
Paid parental and major medical leave
Company paid basic life, AD&D, short-term and long-term disability insurance
Employee assistance program
Employee discounts and rewards
ABOUT THE COMPANY
Learn more about our story and our products at www.chargriller.com, www.masterbuilt.com, and www.kamadojoe.com. Middleby Outdoor is a subsidiary of Middleby Corporation.
Middleby Corporation is a fast-growing and profitable global manufacturer of commercial foodservice, food processing and residential cooking equipment with approximately $4 billion in revenue headquartered in Elgin, IL. Sales of the company's products are marketed under 100+ different brands. The company has 55+ manufacturing operations (including 20+ international) and 10 international distribution offices. Middleby has grown from approximately $100 million in revenues since 2001 and was named a Fortune Magazine's Fastest Growing Company in 2014 and 2015. Forbes included Middleby in their list of the World's Best Employers for 2021.
Middleby Outdoor proudly supports diversity in the workplace and is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability or protected veteran status.