Are you a Senior Digital Marketing Specialist willing to play a crucial role in implementing and optimizing our digital marketing strategies?
This position requires a strategic thinker with a deep understanding of digital marketing channels, data analysis, and campaign optimization. The ideal candidate will have a proven track record of driving successful digital marketing campaigns and a passion for staying ahead of industry trends
What You Get To Do:
Strategy Execution:
Execute comprehensive digital marketing strategies to achieve business goals.
Campaign Management:
Plan, execute, and optimize digital marketing campaigns across various channels, including SEO, SEM, social media, email, and display advertising in collaboration with the vendors and agencies.
Monitor and analyze campaign performance, making data-driven decisions to improve ROI and achieve KPIs.
Conduct A/B testing and other optimization techniques to enhance campaign effectiveness.
Content Creation and Coordination:
Collaborate with content creators to develop high-quality, engaging content for digital campaigns.
Ensure content is optimized for SEO and aligned with brand messaging and guidelines and coordinate content platforms distribution.
Keep the website content current, relevant, and aligned with the organization's goals and branding.
SEO and SEM:
Execute and optimize search engine marketing (SEM) campaigns to drive targeted traffic and conversions.
Conduct keyword research and implement SEO best practices to improve organic search rankings.
Stay updated with the latest SEO trends and algorithm changes.
Data Analysis and Reporting:
Utilize analytics tools to track, measure, and report on the performance of digital marketing campaigns.
Generate insights and recommendations based on data analysis to inform future strategies.
Social Media Management:
Execute social media strategies to increase brand awareness and engagement.
Manage social media accounts, including content scheduling, posting, and community engagement.
Monitor social media trends and adjust strategies accordingly
Email Marketing:
Create and monitor email marketing campaigns to nurture leads and drive conversions.
Segment email lists and personalize content to enhance engagement and effectiveness.
Analyze email performance metrics and implement improvements.
What We Are Looking For:
Bachelor's degree in Marketing, Communications, or a related field.
5+ years of experience in digital marketing, with focus on campaign management.
Proven track record of executing successful digital marketing campaigns across multiple channels.
Strong analytical skills and the ability to interpret data and make data-driven decisions.
Proficiency in digital marketing tools and platforms, such as Google Analytics, Google Ads, SEO tools, social media management tools, and email marketing software.
Excellent written and verbal communication skills.
Creative thinker with the ability to generate innovative marketing ideas.
Strong project management skills and the ability to manage multiple projects simultaneously.
Up-to-date with the latest trends and best practices in digital marketing
Bonus: Adobe Creative Suite and a Master's Degree in Marketing, Communications or related field.