Senior Marketing, New Product Strategist, Branding, Rare Disease Life Sciences
Cambridge, MA
Competitive Salary [about $220K] HYBRID, Full Benefits, World Class Fortune 500 Company
Main responsibilities:
Across the Rare Disease Nation, we have launches over the next several years and this role will be expected to provide product strategy expertise across all launches; one team, common goals, single mission. This role will report to the Head of Marketing.
Lead brand strategy and strategic planning, budgeting, KPI tracking, forecasting, financial reporting across multiple brands.
Primary collaboration/connection with Global Brand Lead countries teams, PSS, patient marketing team, Account Engagement marketing team &, health system marketing.
Sr level interactions are frequent, as well as making key brand decisions.
Develop and synthesize insights on disease areas and market dynamics using US data from global sources.
Coordinate with various marketing roles to gather and deliver insights from different channels, customers, and digital platforms.
Understand unmet customer needs to determine the value proposition of products in the rare disease category.
Continuously analyze the competitive environment and pipeline activities.
Create comprehensive views of the patient journey, including strategies for patient identification.
Build strategies to address competitive entrants that can be pulled through.
Develop and execute the commercial brand strategy using market, customer, and competitor insights.
Lead cross-functional governance meetings to ensure organizational alignment and support product demand forecasts.
Manage brand marketing budget, provide input on annual planning, and ensure alignment with global marketing strategies and regulatory requirements.
This individual will be responsible for owning and developing product positioning and actionable strategy based on a deep understanding of the patient journey, market dynamics and the value that products and services can bring to driving better outcomes.
About you
Bachelor's degree in marketing, business, technology, or life sciences
Marketing, sales, or insights & analytics experience, preferably in cross-functional leadership roles. US, Global, Ex US Experience
Successful track record of strategic decision making, innovation, problem-solving and navigating uncharted territory without clear precedent.
Experience working within large scale and complex multidisciplinary teams; influencer.
Demonstrated product & brand strategy experience. Ability to travel 25% within the US.
Skills and Certifications [note: bold skills and certification are required]
Brand Lead/Launch experience/Brand strategy
Candidate Details: 10+ to 15 years experience/Seniority Level - Director