Leading pharma company is seeking a Sr Director, Insights and Analytics to support the Neuropsychiatry or Alzheimer's franchise by defining and evaluating brand performance, enabling data-driven decisions, and proactively delivering actionable insights. Responsibilities include insights and analytics, including primary marketing research, secondary analytics, forecasting guidance, and competitive intelligence. As the key partner to commercial and marketing leadership, you will help identify & address the most important business problems facing the franchise and answer them via data analysis and insights.
MUSTS:
LIVE IN OR MOVE TO CAMBRIDGE, MA - Hybrid opportunity
Have launch experience where you were the head of a BU/franchise
Must have marketing commercial analytics in pharma for a Neuropsych or woman's health product
Alliance experience preferred
Responsibilities: • Lead and manage the relationship with Franchise Leadership Team from an Insights and Analytics perspective • Drive insights Initiatives: Scope, lead, and deliver cross-functional projects across core insights functions, including market research, forecasting support, competitive intelligence, brand analytics, and field analytics • Deliver high quality ad hoc analyses to leadership that offer clear recommendations in support of brand strategy • Collaborate with Advanced Analytics and Orchestration team and other Business Intelligence and Operations teams to support initiatives to guide brand strategy and execution • Provide commercial team with comprehensive performance, target audience, and market insights to support strategy & resource investments • Manage insights spend to allocated budget; pursue novel research methodologies that offer new capabilities and ways to optimize project efficiency • Drive innovation in analytics and business execution to have impact on the business performance and investment strategy
Requirements: • Minimum 15+ years relevant experience performing analytics and insights for a pharmaceutical brand specifically in Depression or Women's Health, • Experience LEADING a pharma brand from an Insights perspective • Product launch experience • Solid understanding of commercial business and industry standard data - script (IQVIA, Symphony, etc.), Patient (Specialty Pharmacies/Distributors), and Managed Care (Symphony, etc.). • Strong analytical and quantitative skill set, including Excel modeling skills • Excellent strategic thinking capabilities with ability to synthesize large amounts of information and logically structure PowerPoint deliverables • Strong communication and project management skills • Experience launching multiple brands from an insights and analytics perspective • Ability to drive change management/ organizational transformation through collaboration and lateral leadership